Andrea leads Tier One’s West Coast region and applies her outstanding strategic thinking and deep knowledge of the "Web 2.0 economy" to help clients become dominant in their categories. Andrea doesn’t just "talk the talk"—she walks the walk, too, thanks to her years of being on the client side. This gives Andrea a keen appreciation of how each program must be laser-focused on helping a company meet its core business objectives.
Before joining Tier One, Andrea served as director of marketing and public relations for well-funded Silicon Valley start up, AuctionDrop. Earlier, Roesch was director of public relations for NIA Creative, a full service branding firm. Her public relations agency experience also includes serving at Niehaus Ryan Wong Public Relations for clients such as Nordstrom.com, The Motley Fool and Netscape. Andrea began her career as a language consultant with Siemens Business Communications Systems. She holds a masters degree in public and international affairs from the University of Pittsburgh and a B.A. from Tufts University.
Andrea's client experience includes:
- GrandCentral
- Insider Pages
- AuctionDrop
- Dialpad
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- Motley Fool
- Nordstrom.com
- Netscape
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