At the core of Laura's achievements throughout her 20-year career is an uncompromising commitment to delivering quality work and results that translate into meaningful business value for her clients. Laura excels at developing corporate, product and service positioning campaigns designed to maximize a company's visibility and establish marketplace leadership. Laura brings programs to life through her extraordinary writing talent and a deep understanding of what resonates with today's media.
Laura has managed public relations programs for organizations in virtually every phase of the corporate lifecycle, from start-ups to multi-nationals, working to help these brands capture, sustain or re-energize marketplace leadership positions. She has in-depth experience in the consumer tech, high tech, and professional services industries, having worked with companies such as LoJack Corporation, Compaq Computer, Broadview Associates, Choate, Hall & Stewart and divisions of Xerox Corporation. While a senior vice president at Weber Shandwick, Laura also directed marketing communications and business development efforts for the worldwide PR leader. Laura graduated with a B.A. in journalism/PR from Suffolk University in Boston.
Laura's client experience includes:
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LoJack Corporation
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John Hancock
- Choate, Hall & Stewart
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Compaq Computer
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- Xerox Imaging Systems
- Broadview Associates
- Pilot Software
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