Conversation Starter

Taking the Scare out of Ghostwriting

At some point, most of us are tasked with writing something that will be credited to someone else. Some find ghostwriting to be a unique challenge; but aside from serving your product or team, it can actually reinvigorate your own communication style. To make the task less frightful, let’s first examine a few tricks of the trade.

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Sixty Seconds for Social: It’s Alive! Social Media Hacks to Bring New Life to “Dead” Content

Is “dead” content haunting you? You know what I’m talking about. It’s that great piece of content you put out months ago, and after a great few weeks, it’s just sitting there lifeless on the Internet, waiting for a mad scientist (or marketer) to breathe new life into it.

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Sixty Seconds For Social: Time-Lapse Made Easy With Hyperlapse

October 23, 2014 by Marian Hughes

What do the White House, Oreo and the Cleveland Browns all have in common? Incorporating Hyperlapse, a new standalone iPhone and iPad app (sorry Droid users) that creates smooth, time-lapse videos, into their social media strategy. Without any real editing tools, Hyperlapse is even easier to use than Instagram and creates impressive looking video that can be shared on numerous social media platforms.

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Fluent Interprets Next Wave of Millennial Consumers for Brands

Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to engagement. This coveted, yet hard to crack, group of 17 to 20-somethings wields up to $200 billion in buying power, and if brands are not careful in building a marketing strategy that is authentic and appealing to this unique audience, they’ll be beat out by the next competitor who is.

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Social Media Week Chicago 2014: Building Brand Advocacy

If you’re like me, and basically eat, sleep, and breathe social media, it’s more than possible to spend the entirety of Social Media Week completely dorking out over all of the amazing things being done by brands. Two weeks ago, while attending Social Media Week Chicago, my third year at the event, I did just that.

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