Conversation Starter

May 6, 2016 by Marian Hughes
Since the emergence of Content Marketing, brands have been thinking and acting more like publishers to create engaging original content that will build trust and credibility with their buyers. It's common-place now to find former journalists of well-known news outlets working for brands to help keep their content engines roaring with interesting and useful pieces of owned media. read more >
Of all of the social media giants dominating modern conversation, Snapchat undoubtedly comes with the most questions: How does it work? What's a Snapcode? What exactly is My Story? Where are my friends? Are they even called friends on Snapchat? How do I get this darned app to work!?! And that's before you even consider the marketing opportunities available to brands. read more >
When it comes to showcasing your company's thought leadership among industry peers, the value of social media at events cannot be overstated. Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they provide a rare moment in time when your audience is focused on a single event and the conversations swirling around that event. They are as captive and captivated as you are going to get them and you'll want to be sure to make the most of these moments. read more >
February 19, 2016 by Kathy Wilson
It's hard to overstate the long-term value of building and strengthening relationships with investors via face-to-face meetings. That's a major reason why so many publicly traded companies participate in Non-Deal Roadshows (NDR). An NDR is a series of in-person meetings with investors that don't feature a public or secondary offering or selling of debt -- no securities are being offered. According to a 2015 survey from the National Investor Relations Institute (NIRI), 93% of respondent companies conducted an NDR between 2013 and 2014. Most also expressed plans to increase that number in 2015. read more >
February 12, 2016 by Sue Parente | PR Best Practices
Few marketers would contest that video has become the medium of choice for shareable content. Just take a look at your Facebook and Twitter feeds. Even when it's not the week after the much-debated Super Bowl ads, what kinds of posts are you most tempted to click on and share? It's the ones with the compelling video clips, right? Mark Zuckerberg recently reported Facebook users watch 100 million hours of video on the social network every day. On top of that, an estimated 6 billion hours of video are watched on YouTube every month. read more >

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