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And the Oscar Goes to....These Real-Time Marketers

Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The social conversation shared a similar tone.

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Sixty Seconds for Social: The GIF that Keeps on Giving

This Sunday, many of us will tune into the Oscars to see the best films of the year honored for their greatness. It’s a wonderful reminder of the universal pull of the visual. But filmmakers aren’t the only ones receiving praise for moving pictures this year. Animated GIFs are hitting the big time, and brands are getting on board.

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Getting Your Social to Sing: Lessons from the Grammy Awards

When it comes to music, I think we can all admit that the emotions of true fans can run high. That much was clear during the Grammy Awards last Sunday. It would seem the only thing that music fans could agree on was the fact that they wanted to share their Grammy thoughts on social media. Beyond that, the divide was great.

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What These 3 Brands Did to Make Us Love Them

All of us know the difference between “like” and “love.” I like my local gym, but I love my personal trainer who motivates me to reach my personal goal. I like my iPhone, but I love only a handful of apps that navigate me through the day. In both cases, I could easily replace the first, but would go to great lengths to keep the second.

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