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While creativity has always played a role in a successful public relations program, organizations typically turned to the ad guy or the marketing department for the really big, outrageous idea that would put their brand on the map. No more. read more >
It's time to seize the moment, brands - the Twitter Moment, that is. The platform's latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible way to tell your brand's story. read more >
Tier One is pleased to support the inaugural Energy Efficiency Day -- a collaborative effort of regional and national organizations working to promote energy efficiency. read more >
As Margaret Fuller once said, "If you have knowledge, let others light their candles in it," and we think it's best to share the wealth. So grab a candle, because we're sharing a few tips and lessons learned from our time working with the team at FutureM to help you ignite a light of your own. read more >
September 9, 2016 by Sue Parente | PR Best Practices | Spokesperson, PR
How you handle the tough questions defines you more clearly in the minds of your customers than most forms of marketing can do. The trick is achieving that level of comfort -- getting comfortable in your brand's skin -- and maintaining it. To do that takes thoughtful preparation. read more >

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RT @mslyhughes: Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations via @TierOnePR

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Know your worth this #MarketingMonday (& every day!): "Strive not to be a success, but rather to be of value." Albert Einstein

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#SparkoftheWeek: Excedrin won the social media content debate with a well-placed, timely (and clever) promoted hashtag, #DebateHeadache:

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Keeping your PR programs creative is more important than ever, and our latest blog post has the tips, tricks and inspiration to help: