Conversation Starter

Tips from the Dugout: Your Media Interview Windup

Grab some peanuts and a front row seat, it’s time for part two of our Media Spring Training Series. Today our focus is on the windup – a.k.a all of the work you need to do before your interview, to make sure you are fully prepared for a successful discussion with the media.

Start with Smart Scouting

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Tips from the Dugout: How to Knock it Out of the Park with this Season’s Media Interviews

The boys of summer are back! Spring Training is underway and ballparks across the Cactus and Grapefruit Leagues are bustling with action as our favorite players warm up for the intense season ahead. Year after year, these great athletes embrace the opportunity to fine tune their game before Opening Day. No player is too good to show up.

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Successful Women (Man-Up and) Brand-Up

March 13, 2015 by Sue Parente

Earlier this week, I attended the annual Women’s Leadership Forum hosted by the AdClub of Boston. The event is a chance for women of all ages, but particularly for young professionals, to hear from members of “the sisterhood” about their secrets to success.

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Dos and Don’ts of PR Pitching: Six Tips to Influence the Media While Avoiding the PR “Walk of Shame”

March 10, 2015 by Colleen Irish

One of the most essential secrets to success of any media relations program is the fine art of writing and pitching story ideas that inspire the press to write about your company or client. This is something we PR professionals spend years perfecting through research, relationship building and closely following target reporters in social networks to see what they’re writing about and where their current interests lie.

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Take 3 Minutes Now to Perfect Your 3-Minute Pitch

March 06, 2015 by Mary Pavlu

Picture yourself on a stage, in front of a huge audience packed with investors and CEOs, and you only have three minutes to spark their interest. What would you say? That is the startup’s dilemma, and was the challenge of the moment at Start Up Rounds Final Showcase this week at Microsoft New England. Set along the beautiful (but frozen) Charles River, ten startups competed for cash prizes and resources in front of a team of well-established judges, CEOs, and tech enthusiasts.

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