Conversation Starter

Let’s Play Ball: Seven Tips for Crafting a Winning Press Pitch

We’re in the thick of baseball season, and here at Tier One, we’re big fans of our hometown favorites, the Boston Red Sox and the Chicago Cubs. Sadly, neither team is having a season to brag about. No matter how great the effort from players like David Ortiz or Anthony Rizzo, if the opposing pitcher throws more strikes by keeping the ball down in the zone and avoiding the middle of the plate, well, that’s a formula for success.

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Six Tips to Up Your Marketing Game This Summer

After living through the worldwide marketing blitz of the World Cup these past four weeks, many marketers are feeling more fired up than ever to add some sizzle to their summer marketing programs. But the reality is, those clever World Cup campaigns were months, if not years, in the making. And sadly, the summer clock is quickly ticking away. So what’s a marketer to do? Is the summer a lost opportunity and time to just pick up your ball and start planning for fall?

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Sixty Seconds for Social [World Cup Edition]: Brand Wins and Losses

This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That game is now the most discussed sports game on social ever. No doubt, the world wasn’t just watching the The Cup, it was contributing to it - millions of voices tweeting, posting, sharing through the power of social media.

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Cracking the TED Code: Takeaways from “Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds”

What do filmmaker J.J. Abrams, architect Frank Gehry, musician Bono, food writer Mark Bittman, diplomat Madeline Albright, and actress Jane Fonda all have in common? Apart from being household names and among the best at their chosen professions, they’ve each shared their stories at TED, the annual conference launched in 1984 as a place where Technology, Entertainment and Design converge.

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Ambush Your Audience with a Little Guerrilla Marketing

Entrepreneur Magazine defines guerrilla marketing concisely as “an unconventional way of performing marketing activities on a very low budget”. Simply put, it emphasizes cleverness over big spending. A truly imaginative guerrilla campaign can cut through the advertising noise and snap your target back to attention – a feat not even the most gargantuan advertising budget can manage nowadays.

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