When it comes to site traffic measurement, there are two undeniable truths:
1. Analytics are important.
2. Analytics can be confusing.
From bounce rates to pageviews to session durations, learning the ins and outs of Google Analytics (GA) is not unlike learning a second language. If tricky terminology is holding you back from maximizing measurement for your brand or business, we have you covered with the top terms you need to understand to get started with GA and get on your way to tracking your company's metrics. read more >