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The Art and Science of Communication Program Measurement: Measuring Social Media
Smart brands know not every social platform makes sense for their business. After all, a good social media program can be resource-intensive. At the outset of our social programs, Tier One conducts a benchmarking exercise to evaluate how top competitors are using social, and on which platforms. This exercise helps us make recommendations for the social platforms that will make the most sense for our clients to pursue. It also gives us an important preliminary metric for measuring how our social media efforts make an impact over time. read more >
The Ingredients of a Must-Read Corporate Blog
What was the last book you just couldn't put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it's possible. We've taken a closer look at numerous page-turning corporate blogs and compiled this list of common traits for inspiration. read more >
Three Critical Analytics Areas for Measuring Earned Media
Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their budget investment. read more >

As a PR, content, and social agency, we thrive on being on top of digital trends, which is why when this year's Internet Trends Report from Mary Meeker of Kleiner Perkins was released this week, we immediately immersed ourselves in the latest data.

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5 AP Style Updates You Need to Know
The AP Stylebook may appear as a set of strict guidelines and harsh grammar rules to some, but really, it acts as a beneficial resource for all writers to have uniformity and a sense of collective understanding. Back in March, editors gathered 'round at the American Copy Editors Society (ACES) annual meetup to announce the major Stylebook changes. This year, we're in for a treat with some helpful AP Stylebook updates. read more >

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