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In a market dominated by social media giants like Twitter, Facebook, Snapchat and more, it's no surprise that countless new social media tools and platforms come and go every day with little notice. So, when one breaks through that noise, it's big news. The latest champion has social media fans peachy-keen (couldn't help ourselves) to give it a try. read more >
We're on a roll with resolutions! This go'round, we're getting some content tips to arm you for 2016 and beyond from Tier One friend and colleague, content strategist Jude Stewart. read more >
With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to finance, why leave social marketing out of the mix? Here are a few resolutions to give you the upper hand with your 2016 marketing initiatives. read more >
As another year comes to an end, it's common practice to look back and reflect on the past while musing about the possibilities of the year to come. With all the new social and online media tools that have popped up in the industry these days -- and in the spirit of the season -- we thought we'd take a look back at some ghosts of PR practices past. Although maybe not quite as dramatic as Dickens' "A Christmas Carol," it's still enlightening to recognize how far our industry has come, and how technology has made our lives simpler and more efficient in so many ways. read more >
As promised in last week's post, we have lots more to share from Social Media Week Chicago. This go-round, we'll delve into the trend that extends the reach of social media offline and into the real world (#IRL). You don't have to be a social media marketer to know that the struggle to balance the productivity benefits of mobile devices with our human need for a respite from the screen could not be more real. read more >

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Are you ready for a #marketing #FlashbackFriday? Lessons learned from #SuperBowl's gone-by:

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#VineOfTheWeek: It's a touchdown for @easyJet with this fun #SuperBowl @vine game!

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These insights from @FluentGrp's Darren Ross on connecting w/ #GenZ are on fleek. 😉

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RT @the1thingbook: Check out @rudybelle blog post on @TierOnePR as she discusses #theONEthing and prioritizing!

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RT @SocialTimes: Everything you need to know about #Facebook's latest News Feed algorithm change

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