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Sixty Seconds for Social: Medium Could Be Just the Right Fit

The content gods spoke long ago on the subject of corporate blogs, and the message is clear: Blogging is not just a pastime for avid writers, it’s a critical tool in branding a company, sharing a company’s vision and creating content that will put that brand on the map.

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Finding the Write Stuff: “Everybody Writes” by Ann Handley

You’re either a good writer or you’re not. That’s what most of us have been taught - that writing well is a gift - and you either have it, or you don’t.

Quite frankly, that’s crap, according to Ann Handley, Chief Content Officer at MarketingProfs. In her book “Everybody Writes,” the marketing expert challenges everything we’ve ever known about writing, explaining that “writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.”

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Sixty Seconds for Social: Summertime and the Livin’ is Social

In reality, summer is no shorter than the other three seasons, but we all know that it’s warm, carefree days seem to slip by just a bit faster than the cold, dark days of winter. To quote Shakespeare (who’s generally right about such things): “...summer’s lease hath all too short a date.”

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For Want of a Better Word: The Rise of the Emoji

The relationship between the emoji and the professional world is a tense one. There are some who would argue that the humble emoticon :-) has no place in a corporate setting, let alone its more animated successor, the emoji:

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Some Focus for Your Summer Reading: "The One Thing" by Gary Keller

As I’m writing this blog post, I’m also keeping an eye on email, proofreading a document, and drinking a cup of coffee.

Nah, just kidding. But for the vast majority of us in the business world, this scenario likely feels familiar. We’re challenged every day to keep multiple plates spinning, shifting our attention from one matter to the next – all in the name of increased productivity and success.

Or so we think.

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