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Mobile Could Bring Green to Brands on Black Friday

The final countdown to Black Friday has begun, and there’s a whole new reason for brands and retailers to be jittery, yet excited this year…but it’s not what you think. As the post-recession economy has crept slowly back over the past five years, the holiday season has typically brought uncertainty and no small amount of anxiety to marketers as they try to anticipate consumer spend. But this year, with 95% of the world’s population on at least one mobile device and the convenience of mCommerce and new mobile payment options intensifying, those brands that are mobile-ready may experience an extra jolly holiday this year.

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Trending Down? Turning Negative Sentiment into a Positive

Yes, you’ve heard it a million times, but here goes a million and one: social media builds brand loyalty. But the real trick to effective social media isn’t just riding the wave of positive posts, but being especially adept at handling the negatives. While the groans and complaints can sting, the truth of the matter is, negative social shares aren’t necessarily the customer nightmare you think they are. Rather, they present an opportunity to gain new fans.

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How B.Good is Keeping it “Real”

Last week, Tier One had the pleasure of attending a Boston Ad Club CMO breakfast with B.Good at Google’s Cambridge, Mass. offices. Even if you’ve never had a bite of B.Good’s food, there’s plenty to love about this innovative restaurant. B.Good’s mission is all about making “real food” by “real people,” instead of factories. This translates into a tasty, “real experience,” with great food that lives up to these core values.

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Why There Needs to be an “I” in Healthcare: A Report from the 2014 Connected Health Conference

Here’s a painful contradiction: U.S. healthcare costs are higher than any other country in the world, despite a lack of superior patient outcomes. To boot, the Institute of Medicine reports the US healthcare system squanders $750 billion a year (roughly 30 cents of every medical dollar) through unneeded care, complex paperwork, fraud and other waste.

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Taking the Scare out of Ghostwriting

At some point, most of us are tasked with writing something that will be credited to someone else. Some find ghostwriting to be a unique challenge; but aside from serving your product or team, it can actually reinvigorate your own communication style. To make the task less frightful, let’s first examine a few tricks of the trade.

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