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Unwrapping a Beautiful Holiday Media Placement

December 12, 2014 by Marian Hughes

It’s that time of year. Everywhere you turn, a different media outlet is featuring a story on great gifts for the holidays. Whether they be stocking stuffer ideas, gifts under $50, or gifts for tech and gadget lovers, there seems to be a gift guide for everything and everyone.

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Social Media Mind Games: How “The Psychology of Sharing” Can Drive Social Influence

December 11, 2014 by Stephanie Malkus

Why do people share stuff online? It’s a big question deeply rooted in psychology.

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Is Phone-Phobia Killing Your PR Program?

I’ve run into colleagues who tell me the era of phone story pitching is over. No one picks up their lines anymore -- reporters hate it, it’s a waste of time and it doesn’t yield results. That’s what they tell me. But I’m not buying it.

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Mobile Could Bring Green to Brands on Black Friday

The final countdown to Black Friday has begun, and there’s a whole new reason for brands and retailers to be jittery, yet excited this year…but it’s not what you think. As the post-recession economy has crept slowly back over the past five years, the holiday season has typically brought uncertainty and no small amount of anxiety to marketers as they try to anticipate consumer spend. But this year, with 95% of the world’s population on at least one mobile device and the convenience of mCommerce and new mobile payment options intensifying, those brands that are mobile-ready may experience an extra jolly holiday this year.

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