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Learn What Makes a Winner or Loser with "Top Dog" by Bronson & Merryman

What makes up a winning performance; whether it be in sports, academics or business? Does it come down to experience, natural ability or some magical formula a person or team possesses that allows them to achieve above the others?

Even more intriguing; why is it that some competitors can rise to the challenge one day, but then crumble in defeat the next? For example, Argentina’s Lionel Messi, known for his high-scoring record and named one of the best players of the 2014 World Cup Soccer tournament, came up short in the final game against Germany without one goal scored.

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Native Advertising: Valuable Content or "Repurposed Bovine Waste"?

It’s no secret that the print news industry is in a state of flux. As newspapers and magazines grapple with the transformation spurred by digital content, and the mass exodus from paid print to free online content continues, the face of journalism is changing. As we all saw with the leak of The New York Times Innovation Report earlier this year, no one is immune - not even our nation’s paper of record. Everyone is trying to find balance.

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Lessons Learned from the ALS #IceBucketChallenge: The Social Campaign that Made Ice-Cold Super Hot

No matter if you’re in marketing or not, chances are you’ve shaken your head in awe once or twice this month at the amazing viral social fundraising phenomenon---the ALS Ice Bucket Challenge. It’s a brilliant organic marketing movement that has resulted in raising $15.6 million in donations to the ALS Association between July 29 and August 18, compared with $1.8 million during the same period last year, according to the Wall Street Journal.

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Sixty Seconds for Social: The World Is Your Canvas With Canva

It’s a visual world. Everywhere you turn, there’s another graphic, infographic, video, seasonal or promotional Twitter heading; you name it, there’s an image for it. Unfortunately, unless you’re a graphic designer or Photoshop prodigy, it can be challenging to keep up with the visual demands of the social and digital world. Until now.

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Your HBR New School of Marketing Cheat Sheet

Feeling sheepish, Mr./Ms. Marketer, about not having yet read this month’s Harvard Business Review cover story on Think, Feel, Do: The New Basics of Marketing? Well, we’ve got your back, with key points to safely tide you over until you have a chance to peruse it for yourself.

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