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We've said it before and now we're going to say it again: the Internet loves a good multiple choice. The ongoing success and popularity of polls and online quizzes has made that clear, and at this point, if you haven't used them in your marketing, you're running out of excuses. Twitter's now made it even easier, with the introduction of polls to its site and app. read more >
In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing 'share of voice' in their respective markets: analyst relations. Having a strong industry analyst program in place can play a significant role in the success of your PR program, while providing market validation and potentially even new business leads. read more >
It used to be that when you headed into an interview with a print reporter, you brushed up on your basic media interview tips and rarely relied upon those broadcast interview pointers you learned in media training. It was just a print interview after all--no video cameras were involved. read more >
There was a time when the thought of the C-Suite setting foot anywhere near a social network was the stuff of myth and legend. How times have changed! CEO sociability is on the rise, and it's proving more valuable than ever. The social CEO is no longer viewed as a rarity, but as a strong force for building thought leadership within his or her own company and industry. read more >
We're all familiar with the power of myth. True or false, there are some oft-shared tales that have simply captured the fascination of many, and won't let go. So, it's no surprise that social media, whose influence grows daily, would come with a few myths of its own. In this Sixty Seconds for Social, we're going to bust a few of those myths and expose social media best practices that will help you make the most of this incredible arsenal of tools. read more >

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