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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - Greetings from the Emerald City

Dear, Lovable New England Chowdah-heads,

We’re going to take a look at the Seattle brands who are cranking it all the way to 12 ahead of the big game. But first, we’ve got some news for you, New England. There’s a little local company down the street from Curator’s offices called Amazon.com. They crunched a few numbers recently and found that Seattle fans love their team more than New England loves its Patriots. What?! How can that be? Well, first they looked at site searches, then they sliced and diced customer purchases. What Amazon discovered is that items from the Seattle Seahawks Fan Shop on Amazon sold more than 8 times the average NFL team, while the Patriots sold at just 2.5 times the average team.

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Seattle vs. New England: Which Town Boasts More Brand Marketing Swag? - A Letter from Boston

Dear, Sweet, Coffee-house-lovin’ Seattle,

You have to know it’s gonna take more than #deflategate and #snowmaggedon2015 to keep the marketing efforts of New England brands down when it comes to football, especially the Pats.

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Sixty Seconds for Social: Keepin' It Real-Time Marketing

The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy’s lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season!

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Sixty Seconds for Social: Connecting With Consumers Via Messaging Apps

January 23, 2015 by Mary Pavlu

For those who think Facebook, Apple and other mobile carriers control messaging, think again. More and more next-generation messaging apps are popping up and growing in popularity every day. In fact, TechCrunch recently reported that a number of top influencers predict that personal messaging apps will become, “‘the new social media’ in 2015,” and based on the incredible growth in popularity among consumers and the increase in opportunities for brands, we’re inclined to agree.

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Sixty Seconds for Social: New Year, New Twitter Features

January 15, 2015 by Stephanie Malkus

It’s a new year, and change is at the forefront of everyone’s thoughts. I’ve said it before and I’ll say it again: change is nature, and the nature of social media is no exception.

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