This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That game is now the most discussed sports game on social ever. No doubt, the world wasn’t just watching the The Cup, it was contributing to it - millions of voices tweeting, posting, sharing through the power of social media.
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