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Top 5 Social Sparks from 2016 to Inspire 2017
As our New Year's Resolutions kick off (or slowly fade away, if we're being honest), one mantra remains true for marketers: New Year, New Content. If you're struggling for some inspiration for your 2017 social media marketing campaigns, here are our top 6 social sparks - our nickname for pieces of social content we find clever, interesting, and draw inspiration from - from 2016 that left their mark. read more >
The Secret To Nailing Your Corporate Brand Strategy
January 6, 2017 by Kathy Wilson | PR Best Practices | branding
When it comes to corporate branding, why is it that some companies get it so right while others struggle? I recently asked that question of Jonathan Cleveland, founder and principal of Cleveland Design, a top branding and design firm that works with major global organizations. read more >
Marketing Lessons from the Campaign Trail
There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get people's attention off it for any sustained period of time. So we would be remiss if we didn't take a little time to reflect on some of the more relevant and useful communications lessons. read more >
Ask the Expert: An Inside Look at Pitching Broadcast Media
Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in Boston, a top 10 DMA. During that time, I was pitched by a countless number of PR pros and over the course of my career I came to recognize some great....and not so great.... methods of breaking through to broadcast media. Here are some tips on what to do, and more importantly, what NOT to do, when pitching TV spot news. read more >
Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we're already out of breath and we haven't even mentioned the event that brings all of these terms to one main stage: Social Media Week. read more >

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