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A strategic speaking program can be an effective way to build awareness for a company, its products and services, and the vision of its leadership team. But with an overwhelming number of conferences all vying for the same audiences, cutting through the clutter to pinpoint the events that will have the greatest impact in advancing your company's goals can be a challenge. From evaluating which opportunities to pursue, to preparing your presentation, to measuring the effectiveness of those speeches, there are multiple ways a speaker program can go awry. Here are some tips for formulating a smart strategy to guide your speaker efforts. read more >
We're breaking the classroom "No Phones" policy this week with a Social Summer School lesson in mastering mobile media. read more >
Temporary photos, customizable with doodling features, that vanish after 24 hours. Sound familiar? Instagram is trying to beat Snapchat at its own game with the introduction of Instagram Stories, a feature almost identical to Snapchat Stories. The initial launch was met with vocal disapproval from Snapchat users, calling it out as a copycat move, but the tides are quickly turning as brands are realizing the potential Instagram Stories have that Snapchat stories don't. Here's our rundown of the ins and outs (and ups and downs) of Instagram's newest feature: read more >
Outliers has become a go-to resource for many striving for success, myself included, and it's the aforementioned lessons that stick with you well beyond the final page of the book. Here are the three key lessons that have had staying power with me: read more >
Twitter has looked to co-founder (now CEO) Jack Dorsey to refocus the company and so far that's meant a myriad of new features in an ongoing effort to find that secret sauce. With Twitter adding updates just about every week (trying to keep up with Snapchat and Facebook) there are more ways than ever to get your brand going with some great social content. Here's an overview of what's changing in the Twitterverse and how you and your brand can make the most of these new Twitter Tweaks. read more >

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#LinkedIn is giving in-app 📲 #hashtags a try, but they won't work on desktop. https://t.co/dbOG5GkaJT via @LinkedIn

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Here's your chance to see T1 client Bluescape at SXSW 2017! Use the PanelPicker and vote for "Mazda & Haworth Demo the Future of Work."

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Have a plan in place this #MarketingMonday! "Quality is the best business plan" John Lasseter

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#VineoftheWeek: With the National Park Service in the spotlight this week, Fusion's extended Vine teaches an important lesson about respecting nature:

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