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Recent posts from Celena

Industry Professional Networking
Regardless of your industry, there seems to be a conference for just about every day of the week. From expos to industry conferences to casual trade-specific cocktail hours, there are more opportunities to network than ever. Yet, the sheer volume of events and attendees can make standing out in the crowd that much more difficult. It would be a shame to let this deluge of network building opportunities go to waste. So, how do you make the most of your next mega-meeting? read more >
One Boston Day
April 13, 2017 by Celena Fine | News | Boston, community
If you are inspired to participate in One Boston Day beyond an individual random act of kindness, here are a few ideas for ways to get involved. read more >
Ask the Expert: An Inside Look at Pitching Broadcast Media
Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in Boston, a top 10 DMA. During that time, I was pitched by a countless number of PR pros and over the course of my career I came to recognize some great....and not so great.... methods of breaking through to broadcast media. Here are some tips on what to do, and more importantly, what NOT to do, when pitching TV spot news. read more >
CEO Editorial Opportunities
As a PR professional, your job is to do everything in your power to get your client top of mind through great media coverage and other smart communications strategies. Let's share some important first steps for getting your CEO the attention and opportunities they deserve. read more >

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