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Recent posts from Grace

Mastering 140 Characters
Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. We feel your pain, so we've created this handy guide to help you master the art of Twitter's character count. read more >
Hashtag FAQs
Once upon a time, in a land far, far away, # was just a pound sign and not one of the most iconic symbols of the craze that's taken over our digital lives -- social media. Mastering the use of the hashtag can be a powerful and important tool for your brand's social media strategy -- one that certainly shouldn't be underestimated. As the most popular platforms have updated and evolved, the rules of the hashtag game - what works and what doesn't - have changed. We've dug up the answers to the most common hashtag questions so you can ensure your brand is #winning on social. read more >
Brand Voice On Social Media
As marketers in the social media age, humanizing your brand and making a big company feel like your close personal friend is easier than ever, and developing a definitive brand voice for your social media presence is the best way to seize the opportunity. Not sure where to start? We're taking a look at how to develop a brand voice, why you should care, and what brands are the best in the biz with showcasing their personality read more >
The Elements of an Effective Company Website
We've delved through some of the most engaging, eye-catching and impactful sites out there to identify the elements that make these sites effective. Whether you're doing the work yourself or communicating concepts to a developer, use these tips to inspire your own digital revamp and ensure your website continues to deliver for your company. read more >
Social Media Live Video Breakdown
Live video has become the hottest trend in social media marketing, and with every platform wanting in on the action, the options have become overwhelming. If you're not sure where to focus your live efforts, this breakdown will match your streaming needs with your perfect platform. read more >

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