Fluent

Blog entry submitted by Kathy Wilson on March 29, 2017 - 12:22pm

Tier One has the good fortune to be co-headquartered in Massachusetts, a state that consistently tops a variety of lists that measure innovation, such as the Bloomberg US Innovation Index and the Milken Institute's State Technology and Science Index.

Client Coverage submitted by Stephanie Malkus on February 1, 2016 - 12:00am
Blog entry submitted by Colleen Irish on May 29, 2015 - 11:00am
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are millennials (adults ages 18 to 34 in 2015), and this year they surpassed Generation X to become the largest share of the American workforce. So what are brand marketers doing to reach this opportune consumer demographic of 53.5 million-strong, ripe for the taking ― especially as they’re now even better positioned to make their own purchasing decisions?
Blog entry submitted by Colleen Irish on October 17, 2014 - 2:26pm

Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to engagement. This coveted, yet hard to crack, group of 17 to 20-somethings wields up to $200 billion in buying power, and if brands are not careful in building a marketing strategy that is authentic and appealing to this unique audience, they’ll be beat out by the next competitor who is.

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