A strategic speaking program can be an effective way to build awareness for a company, its products and services, and the vision of its leadership team. But with an overwhelming number of conferences all vying for the same audiences, cutting through the clutter to pinpoint the events that will have the greatest impact in advancing your company's goals can be a challenge.
From evaluating which opportunities to pursue, to preparing your presentation, to measuring the effectiveness of those speeches, there are multiple ways a speaker program can go awry. Here are some tips for formulating a smart strategy to guide your speaker efforts. read more >