Few marketers would contest that video has become the medium of choice for shareable content. Just take a look at your Facebook and Twitter feeds. Even when it's not the week after the much-debated Super Bowl ads, what kinds of posts are you most tempted to click on and share? It's the ones with the compelling video clips, right? Mark Zuckerberg recently reported Facebook users watch 100 million hours of video on the social network every day. On top of that, an estimated 6 billion hours of video are watched on YouTube every month.
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