TradeKing

How “Leaning In” on Social Media Helped Online Brokerage TradeKing Become an Industry Leader

Tier One has had the pleasure of working with the online brokerage firm, TradeKing, since 2007. Since that time, we’ve watched the firm catapult from 25,000 accounts to more than half a million today. With TradeKing’s recent merger with Zecco, the new firm is now reported to be the country’s sixth largest online brokerage.

SEC Goes Social: What Does It Mean for Investors (and Investor Relations)?

There’s been interesting wrinkle debate in two circles in which I travel: financial services PR and investor relations (IR) folks. The Securities and Exchange Commission (SEC) recently okayed the use of social media venues like Twitter and Facebook for corporate announcements and data releases by publicly traded companies. This Thomson Reuters story summarizes the highlights.

CEO Blogs: They’re Easier to Do (and More Valuable) Than You Might Think

A few years ago, I could have understood (not bought, mind you, but understood) the argument that most CEOs or other C-suite executives are just too busy to blog. But today, in an environment where information is everything, the too-busy-and-important excuse just doesn’t hold up anymore.

Innovation Dawns Anew in Financial Services Tech

I can’t think of an industry that’s had a rougher go of it these last few years than the Financial Service sector. While many have struggled to survive the sluggish economy (think retail, travel, etc.), the steep nose-dive in consumer trust for financial services companies as a whole has been especially damaging, and not something that’s likely to turn around overnight.

Are We Really Connecting or Just Using Each Other?

There’s just something about the word “networking” that leaves me cold. I think it’s the “working” part of that word; it somehow seems to imply that we are “working over” our friends, colleagues and anyone who’s ever crossed our paths in life for our own gain. I don’t really relish the idea of being networked like that, and I image most people don’t.

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