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Blog entry submitted by Kathy Wilson on March 20, 2014 - 3:15pm

Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over the years: successful storytelling depends just as much on how well you listen as how well you can talk. (Maybe more, actually.) If anything, this precept has proven truer in the era of social media and content strategy.

Client Coverage submitted by Tier One Admin on April 13, 2012 - 12:00am
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RT @sueparente: Podium-Worthy: Olympic Storytelling that Stuck the Landing https://t.co/VEP8tcYk26 via @TierOnePR

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See our Olympic digital storytelling podium picks (and lessons learned) from the 2016 Games in our latest blog post:

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