How We Think
it’s all about active connections
Sparking those emotional connections is what it's all about — whether sharing life’s little details in 140 characters, connecting with friends on Facebook, or sharing a video online. The same is true of the relationships customers have with brands and companies -- whether B2B or B2C.
Customers want to feel an active connection to the brand behind that product. Is it honest and open? How well does it listen and respond to what I have to say? Do I like this company?
Making that connection starts by knowing how to strike up the right conversation. Mastering PR in the social media age is like entering a global cocktail party. You need to know who's talking in the room, what they care about and why. And then strategically (but ever so humbly) jump in with a helpful, appropriate contribution. Demonstrating that you truly "get" your customers and are responsive to them can help you make connections that inspire brand loyalty and engagement.
Here are some key values to live by while engaged in the conversation:
To connect with customers, you need to show them how much you really want to talk to them. Extend your brand beyond traditional channels, bringing selected employees out from behind the corporate curtain and getting them ready to engage.
Customers count on brands to deliver on their promises. Break that unwritten contract and the road back to regained trust is a long one. If something goes wrong, take ownership, admit your mistakes, and fix the problem. Maintaining the feedback loop keeps customers moving with you and investing in your success.
Mostly, just remember to be yourself. Consumers can spot phonies a mile away, so being real matters most. Give straight answers in a timely way...and don't forget to keep your sense of humor. Show them you're a company made up of real, likeable people.
How do we help you create active connections? Learn about our ACT Methodology.
“I count Tier One among my most trusted counsel and lean on them as essential business partners who work more like real teammates.”
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Presenting @TierOnePR's 5 new clients: @Everbridge, @Jingit, @ProSentialGroup, CP-Desk, & Ports-Direct: https://t.co/AA3s1gZg0C
RT @mashable: Twitter Introduces Two-Step Authentication http://t.co/BadlQgbmvy
Don’t forget, the Boston PRoud benefit for @BostonOneFund is coming up next Wed. You can still register here: http://t.co/EKW1xAzH7T
T1's @Rudybelle explores the realities of the modern media tour with some do's & don'ts in today's @TierOnePR blog: http://t.co/aIKbdxpYh1
RT @mashable: Twitter Adds Lead Generation Cards to Help Brands Register Emails http://t.co/frVyVcZaCG
What you should know about @Tumblr http://t.co/0F3NvaTFbV via @CNNMoneyTech
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Our hearts are w/ Oklahoma today. Donate $10 to the @RedCross Disaster Relief fund by txting REDCROSS to 90999, or at http://t.co/aU3ByW7XQo
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RT @mashable: The New @Flickr: What it Means for Flickr Pro Users http://t.co/u45cm6IL48
@rtishcreations Thank you for visiting our blog and for sharing!
RT @rtishcreations: Great article... How Your #Corporate Culture Can Carry (or Bury) You http://t.co/bIP9BAsy7Z via @tieronepr #smallbusine…
RT @gigaom: Yahoo officially acquires Tumblr for $1.1 billion http://t.co/lpUVm6owRQ
#MarketingMonday: “Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein
RT @karaswisher: Will Yahoo Try to Get Its “Cool Again” By Doing a Deal for Tumblr? http://t.co/GMMIGjofxS
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T1's @LauraFeng2 is sharing insights from PR vet & award aficionado Cathy Lugbauer on what makes a winning program: http://t.co/QvhmTrif3l
Follow @TierOnePR on @LinkedIn for even more valuable PR news and insights: http://t.co/VrXCduWrx5
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On 5/29 more than 30 Boston PR firms are coming together to benefit @OneFundBoston. T1's proud to be a part of it: http://t.co/V5yMe7yF9P
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We're excited to officially welcome five new clients!
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