Tier One Partners Adds Tech Lighting and LBL Lighting to its Growing Consumer Practice

Boston, Chicago, and San Francisco, June 7, 2010 — Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced the addition of the Chicago-based lighting manufacturers Tech Lighting and LBL Lighting to its growing consumer practice. The lighting companies are sister brands and secured Tier One to implement a comprehensive public relations program designed to raise brand awareness of the Tech Lighting and LBL Lighting brands among consumer and trade audiences and help support the companies' sales efforts.

"We were able to quickly witness the power of Tier One's all senior model in our agency search process," said Sean Lavin, vice president of marketing and product design at Tech Lighting and LBL Lighting. “The Tier One team came to us with fresh and creative ideas and a great passion for taking the Tech Lighting and LBL brands to a new level. They clearly stood apart from the competition and gave us confidence that they would strategically help us achieve the results we desired."

"We're thrilled to partner with Tech Lighting and LBL Lighting and help grown the brands into household names that consumers know and trust," said Marian Hughes, managing partner at Tier One Partners. "Both brands have wonderful design stories that are waiting to be told as well as helpful industry insights to share with the consumer audience. We plan to bring these stories to life through an aggressive media relations strategy and in turn help these two brands build consumer relationships and rise above the noise in the competitive lighting space."

About Tech Lighting and LBL Lighting
Tech Lighting offers a family of decorative accent lighting brands including Tech Lighting, 2thousand degrees, T˜TRAK, ELEMENT, Wilmette Lighting Company and tiella. Known for its refined, timeless designs combined with the latest advancements in lighting technology and expert craftsmanship, the company has been a premier choice of architects, lighting designers, interior designers and homeowners since 1988. Tech Lighting's products can be found in lighting retailers and through sales representatives across North America. For more information, visit www.techlighting.com.

LBL Lighting has been designing and manufacturing the most novel and creative lighting in the industry for more than 40 years. The company's diverse portfolio of lighting products includes decorative glass pendants and chandeliers, modern European designs, groundbreaking LED products, architectural heads, and indoor and outdoor wall fixtures. LBL Lighting's products can be found in lighting retailers and through sales representatives across North America. For more information, visit www.lbllighting.com.

Headquartered outside of Chicago, Tech Lighting and LBL Lighting are part of the Encompass Lighting Group, a Generations Brands company.

About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, financial services, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. Headquartered in Boston, Tier One also has hubs in Atlanta, Chicago, New York, Philadelphia, San Francisco and Seattle. For more information, please visit www.tieronepr.com, follow us on Twitter at www.twitter.com/TierOnePR or become a fan of Tier One Partners on Facebook.

Media Contact
Amy Legere
Tier One Partners
(781) 454-8381
alegere@tieronepr.com