Tier One Partners Earns Top Industry Honors for High-Profile Launch of the LimoLiner

Receives Gold Bulldog Award for Excellence in Media Relations and Publicity; Recognized as Gold SABRE Award Finalist

GREATER BOSTON and CHICAGO (June 29, 2004)
Tier One Partners, LLC, a full-service public relations firm that offers senior talent through a highly-flexible and cost-effective model, today announced the agency has been honored by Bulldog Reporter with a Gold Bulldog Award for Excellence in Media Relations and Publicity. Tier One received the award for masterminding the high-profile launch of the LimoLiner, a new luxury motor coach service running between Boston and New York geared towards business and upscale leisure travelers. Tier One also reported that The Holmes Report, an influential public relations industry resource, recognized the success of the LimoLiner public relations launch program by selecting it as a Gold SABRE Award finalist in the Business-to-Consumer Marketing (New Product) category.

"These honors by Bulldog Reporter and The Holmes Report are a true reflection of the tremendous value that Tier One provides to its clients," said Jeanne Bock, founding partner of Tier One Partners. "Our all-senior-all-the-time model offers clients strategic thinking at all inflection points in a program. Our work is fresh, creative and backed by years of industry experience and, most importantly, it produces results for our clients."

Tier One Partners' objectives for launching the LimoLiner were to create awareness of the new service as an intelligent alternative to traditional modes of travel between Boston and New York, including the Delta and US Airways shuttles and Amtrak's high-speed Acela, and to ultimately help drive ticket sales. The LimoLiner had a limited budget for advertising, so the company depended on public relations as a major driver for reservations. Tier One's strategic media relations initiatives secured extensive coverage about the LimoLiner in both the Boston and New York markets, in national newspapers and magazines, and on local TV news and radio programs including U.S. News & World Report, The Wall Street Journal, The New York Times, The Boston Globe, Reuters, AP, Frommer's Budget Traveler, Fortune Small Business, Conde Nast Traveler and National Geographic Traveler. The coverage was successful in generating ticket sales—more than 25 percent of passengers who book via the LimoLiner's 1-800 reservation service cite a media article as their motivation for trying the LimoLiner.

About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. For more information, please visit www.tieronepr.com.