Tier One Partners Teams with TechBoston to Highlight Boston-Area Students' Technology Achievements

Pro Bono PR Help Aimed at Broadening Awareness of Department's Key Technology Initiatives and Program Results

BOSTON (April 27, 2004)
Public relations firm Tier One Partners announced today it is working with TechBoston, a department within the Boston Public Schools that supports advanced technology courses and training, to help raise awareness of the department's many program initiatives among audiences in both the public and private sectors. The joint effort will involve the development of new marketing communications materials, a comprehensive media outreach program and support for special events, such as its upcoming "TechBoston Connections" event on May 11th with Mayor Thomas Menino.

"With so much of our staff's time dedicated to curriculum development, teacher training, and internship and job placement for our technology-trained students, there is often little time left over to fully communicate about our program with the broader community," said Felicia Vargas, co-director of TechBoston. "Tier One Partners will help us spread the word about the progress being made we're making in our schools and the ways private companies and individuals can become a part of that progress. We are thrilled to have the help of Tier One, whose partners are among Boston's most experienced technology PR pros."

According to Tier One's Founding Partner Jeanne Bock, the fit with TechBoston made perfect sense. "All six of us at Tier One have spent a significant portion of our careers communicating the work and life benefits of technology. TechBoston's work is the perfect representation of that convergence—using technology as a tool to help Boston students pursue higher goals in school and the workplace than they might previously have imagined. We can't think of anything more are committed to deliver ing to this worthwhile or more and deserving organization of the very best help our firm has to offer."

About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. For more information, please visit www.tieronepr.com

About TechBoston
The TechBoston department of the Boston Public Schools implements advanced technology courses in the district's high schools and middle schools. Since its inception in 1998, TechBoston has helped thousands of students throughout Boston gain the technology skills they need to be successful in school and in the workforce. TechBoston's small central staff provides teacher training and works with corporate partners to fund additional opportunities for students. TechBoston works closely with the Boston Private Industry Council to place skilled high school students in internships in the technology industry. For more information, visit www.techboston.org.