Tier One Partners Celebrates First Year Anniversary;
Adds Four New Clients to it's Roster
Becomes Agency of Record for ChildrenFirst, LiveDeal,
Mom-Co.com and SearchForClasses.com
GREATER BOSTON and CHICAGO (January 28, 2005)
Tier One Partners, LLC, a full-service public relations firm that offers senior talent through a highly-flexible and cost-effective model, today announced the company is celebrating its one year anniversary and the addition of four new clients to its client roster. Three of the clients, LiveDeal, SearchForClasses.com and Mom-Co.com, fall into the agency's consumer/consumer technology practice; while the fourth client, ChildrenFirst, is a professional services company in the backup child-care industry.
"Since we opened our doors last December, the response to our 'all senior, all the time' value proposition has been overwhelming," said Jeanne Bock, Tier One's founding partner. "We are thrilled to be working with these four new clients and responding to their unmet need for senior-level PR talent who will not only help them plan and strategize, but also roll up their sleeves and get results."
"As an Internet start-up in a competitive market, LiveDeal recognized the value of Tier One's unique business model immediately," said Rajesh Navar, LiveDeal's founder and CEO. "Because our Tier One team is made up of such seasoned PR professionals, they were able to jump on our moving train without missing a step and begin adding value and securing results for LiveDeal immediately. After trying many different PR solutions, we've finally found a PR partner that meets our needs."
ABOUT TIER ONE'S NEW CLIENTS:
ChildrenFirst
ChildrenFirst is the leader in corporate-sponsored backup child care. Since 1992, the company has worked with clients to design and deliver corporate child care solutions that address a variety of business issues. Backup child care serves as business interruption insurance when an employee's primary child care arrangement breaks down. Through its international network of dedicated backup child care centers, ChildrenFirst serves the employees of more than 260 progressive companies, including Citigroup, Viacom, Memorial Sloan Kettering Cancer Center and CIBC. Tier One is working with ChildrenFirst to heighten the company's visibility within specific regional markets and support their expansion efforts, as well as prime the national stage for the urgent need for corporate backup child care programs.
LiveDeal
With a management team hailing from eBay and other pioneering Internet companies, LiveDeal is a local online marketplace that combines the next-generation classifieds, yellow pages and e-commerce into one user-friendly solution. LiveDeal.com is ideal for trading hard-to-ship items such as automobiles, furniture, pets, appliances, real estate and other "try before you buy" items, eliminating shipping costs and reducing fraud. Buyers can browse or search for items using LiveDeal's easy-to-use web interface to find what is available on a local basis or nationwide. LiveDeal also serves the national market for sellers looking for a more cost-effective marketplace to list multiple items for sale with a single click of the mouse and without the burden of listing fees. Tier One is working with LiveDeal to formally launch the company and implement a comprehensive PR program to build brand awareness and drive consumer traffic to the site.
Mom-Co.com
Mom-co.com brings consumers and businesses together to support one of the country's largest-growing business communities—the mother-owned
business. By joining together, mom business owners have the ability to increase the exposure for the high-quality products and services they offer, and compete in the online marketplace. Mom-Co.com is committed to helping consumers make smart shopping choices by purchasing products from this strong business community. Tier One is working with Mom-Co.com to promote its online marketplace, as well as highlight and support its members' companies.
SearchForClasses.com
SearchForClasses.com is a Web-based education resource portal that enables working adults who are dissatisfied with the traditional, time-intensive methods of searching for course offerings to quickly and easily evaluate their career and educational options from one comprehensive resource. Unlike online directory services that add no value-add or guidance through the search and selection process, SearchForClasses.com goes significantly beyond to provide working adults with a wealth of data, original content and expert counsel to ensure they can quickly and easily make informed choices about their career and educational opportunities. SearchForClasses.com is a subsidiary of High Voltage Interactive, an online marketing solutions company with deep roots in the higher education market. Tier One is working with SearchForClasses.com to launch the new service and raise awareness of its value proposition with both consumers and the education community.
About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. For more information, please visit www.tieronepr.com.
