Tier One Partners Adds New Clients, Continues its Award-Winning Ways
Four New Clients Plus A Second Bulldog Award Keep Momentum High
GREATER BOSTON and CHICAGO (October 5, 2005)
Tier One Partners, LLC, a full-service public relations agency that offers "all senior-level, all the time" talent through a highly-flexible, cost-effective model, today announced it has added four new clients to its roster. The new clients include companies in both the business-to-consumer and business-to-business market spaces: Smart Destinations; MooBella, LLC; Masstech EMS and Softscape. Tier One also announced it won the Bulldog Media Relations Silver Award for excellence in media relations and publicity—its second Bulldog Award in the company's two-year history.
The four new clients will add an additional quarter million dollars to the agency's billings. All are in different industries and represent the wide range of companies that are embracing both the Tier One model and the agency's outstanding quality of work:
Smart Destinations, based in Boston, Mass., is the premier provider of unlimited admission attraction passes in major U.S. travel destinations.
MooBella, headquartered in Taunton, Mass., has developed a revolutionary machine that marries innovative, patented technology with one of America's favorite treats to produce an outstanding scoop of ice cream made fresh to order for each consumer.
Masstech EMS of Woburn, Mass., is an award-winning electronics manufacturing services provider offering excellence in engineering and creative supply chain solutions.
Softscape, based in Wayland, Mass., provides integrated people management solutions to enterprises and government agencies.
Tier One was awarded the Bulldog Media Relations Silver Award in recognition of its campaign for its client, AuctionDrop, the pioneer in the eBay drop-off market. Tier One partnered with AuctionDrop to develop an aggressive business media strategy in support of AuctionDrop's partnership with UPS. The campaign resulted in positive coverage in more than 90 business publications across the country, including The Wall Street Journal, Dow Jones, Reuters, AP, BusinessWeek and Investors Business Daily.
"We've earned a reputation for being the best at introducing companies and launching new products—with a business model that is ideal for today's economy," said Jeanne Bock, founding partner. "Being recognized by Bulldog with awards year-on-year is a wonderful affirmation of the quality of our work and is a proof-point for clients that our 'all senior' approach generates great results." "Tier One's senior-staff model has resulted in strong media coverage for Smart Destinations, which has helped to propel our business through features in trade publications as well as national and international press," commented Cecilia Dahl, founder and president of Smart Destinations. "Our investment in public relations has been among our most effective marketing strategies in terms of ROI and we believe we made the right choice in partnering with Tier One."
About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. For more information, please visit www.tieronepr.com.
