Tier One Partners Selected by AuctionDrop to Promote
National Rollout of its eBay Drop-Off Service
Becomes Agency of Record for Leading eBay Drop-Off Service
GREATER BOSTON and CHICAGO (September 21, 2004)
Tier One Partners, LLC, a full-service public relations firm that offers senior talent through a highly-flexible and cost-effective model, today announced it has been selected as the agency of record for San Carlos, CA-based AuctionDrop, the first retail company dedicated to providing a simple, fast and convenient way for consumers to sell goods on eBay. Tier One has been working with AuctionDrop to develop and implement a brand-building consumer-awareness campaign to support the company's national expansion.
"Tier One's 'all senior, all the time' value proposition was a key selling point in our agency selection process," said Andrea Roesch, AuctionDrop's director of corporate communications. "Since signing on with Tier One, we've witnessed the tremendous value of having an agency team made up of only senior players. Tier One works fast, strategically and they get results. They were instrumental with helping us achieve our very successful, high-profile national roll out."
Tier One began working with AuctionDrop in April as the company planned for its major national expansion. In June, AuctionDrop announced a relationship with UPS whereby all The UPS Store locations would serve as AuctionDrop drop-off centers. This alliance enabled AuctionDrop to grow overnight from a five-store entity in the Bay Area to a national service via the more than 3,500 The UPS Store network. AuctionDrop is the leading U.S. eBay drop-off service based on volume, number of drop-off locations and customer satisfaction.
"We were thrilled to put our deep corporate launch experience and strong business and consumer press relationships to work to help orchestrate a successful national roll out for AuctionDrop," said Kathy Wilson, a partner with Tier One Partners. "We are excited to continue building on the strong momentum we've helped generate for AuctionDrop, and position the company as the go-to player in the eBay drop-off space."
About AuctionDrop
AuctionDrop is the first retail company dedicated to providing a simple, fast and convenient way for consumers to sell goods on eBay. Now anyone, anywhere in the United States can AuctionDrop their items at The UPS Store in their neighborhood. AuctionDrop receives funding from leading Silicon Valley venture firms Mobius Venture Capital and Draper Associates. For more information, go to www.auctiondrop.com or call toll free 1-866-DROP-IT-OFF (1-866-376-7486).
About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. For more information, please visit www.tieronepr.com.
