At the end of the day, the success of your public relations effort is judged to a large extent on the effectiveness of your media and influencer outreach and whether or not your messages are making it through to your key audiences through this critical filter. Media and blogger relations is the cornerstone of our business and the lion's share of what we do for our clients. We are successful at it because we know how the process works. We're versed in the vehicles for getting your news to the right audiences—from satellite media tours to blogs to podcasts to RSS feeds—and we know what reporters and Internet pundits are looking for to ensure your news and information is readily received.

Our expertise in this area encompasses:

Prep & Materials Development: Media training Press database Press kits Press releases Briefing books Coverage reports

Press Outreach: Story idea development Press announcements & events Media pitching Press tours Publicity-based research Article/byline writing & placement Whitepaper writing & placement Op/ed writing and placement Issues response programs