Consumer Products & Design

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What is #GenZ thirsty for? Tier One client Fluent Grp has the latest insights on the next generation of beverage trends; surprisingly when asked what college students reach for at least 7X per week, 43% said water, whereas only 6% drink... (Link)

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What is #GenZ thirsty for? Client @FluentGrp has the latest on next-gen beverage trends: