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2017
Working remotely comes with the risk of losing that cohesive feel when it matters most, but you don't have to lose your collaborative spirit just because your team is a little misplaced. Get the most out of your telecommuting team with these strategies: read more >
December 6, 2017 by Grace Rasulo | Technology & Software
While the end of the year is a time for personal reflection, for brands it's a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what's a strategy without data to back it up? read more >
It's no secret that Google has struggled to make a strong play in the world of social media. Marketers watched as Google+ underwent countless changes in an effort to capture a corner of the market, all to no avail. Enter, Google Posts. Here's what you need to know to get started using Google Posts for your brand. read more >
Social Media Week Chicago 2017
Social Media Week Chicago 2017 (SMW) has come and gone. Arguably our favorite "holiday," SMW offers a veritable cornucopia of the tips and trends that continue to move our industry forward. Here are some of the key takeaways from SMW that are sure to inform our social media thinking for 2018: read more >
The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast professional and SMT producer Laura DeAngelis recently to get her take on some of these questions. read more >

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There are only two weeks left until the new year, so make sure your holiday content is ready to go!
P.s. It doesn't hurt to check it twice.

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Pinterest's new integration with Facebook allows users to search and share pins without ever leaving Messenger.

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Collaboration is still possible during the holiday season, even if your team is remote. Learn how to boost teamwork, even if you're off-site.

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Instagram's latest update saves expired stories to the Archive and lets users pin them to their profiles, but what does it mean for marketers?

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How do you make your PR stand out in today's turbulent media landscape?

T1's Colleen Irish gives her take.