Conversation Starter

October 18, 2017 by Bianca Lev

Ask any graphic designer their favorite social media platform and I can almost guarantee with absolute certainty their answer will be Instagram. From day one, the photo-focused platform found and cemented its place in the hearts of the aesthetic obsessed among us. When the platform introduced Instagram Stories, a clear (and bold) copycat move that borrowed more than a few features from Snapchat, the same graphic-driven group was once again in love.

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INBOUND
At the highest level, the way we search today has changed, the way search engines serve up results has changed, so therefore, our approach to SEO has to change too. So, what does this mean for marketers? read more >
We at Tier One are big believers in the power of independent research. I recently chatted with Regina Corso, founder and principal of Regina Corso Consulting, about her views of how the research discipline has evolved, how organizations should consider structuring research projects, and other best practices that help ensure the time spent on research will reap the desired rewards. read more >
September 22, 2017 by Sue Parente | News, Story, Accolades
Today is American Business Women's Day, and, today, Tier One added a badge to its website signifying our official status as a women-owned business. There are 68 million American women in the workforce, and that's a powerful thing for our economy and our nation. At Tier One, we have had the great honor of exercising our minds, along with our hearts and souls, on our clients' behalf for nearly 15 years. We've been joined in that exercise by the most dedicated, skilled, resourceful and joyful team on the planet. read more >
Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a more personal level is truly too good to miss. So listen up: these are the confessions (and lessons learned) of a podcaster. read more >

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Not a graphic designer? T1's tips on #InstagramStory design will make everyone think you are!

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With Halloween just weeks away, now's the time to incorporate some spook into your marketing strategy!

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It ain't no lie, social influencers are saying bye bye bye to Snapchat Stories in favor of another platform...

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Dig deep and make it happen. #MotivationMonday

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How did Chipotle Mexican Grill get 70% of its viewers to watch its entire 100-part Instagram Story? We won't tell if you double-dip in this #smm approach!