Conversation Starter

Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a more personal level is truly too good to miss. So listen up: these are the confessions (and lessons learned) of a podcaster. read more >
The Perfect (Brain)Storm
Mastering the art of an effective brainstorm is the cornerstone of any great agency. Follow these guidelines and you and your creative team will be smooth sailing to "I love that idea" land. read more >
Marketing and PR Books
This summer, the Tier One team made the time to check out some of the best books for PR and marketing pros, so that this fall you can add one or two of these to your own reading list. We covered marketing, brand identity, healthcare, content creation, and more. So, if you didn't find the time to sit down with a good marketing book this summer, don't worry. Sit back, relax, and soak in the latest, greatest literature on marketing and PR trends. read more >
perfecting your company launch
It only happens once, a new company launch, and there are many things to think about as you prepare. You've identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers can't wait to get their hands on. In other words, you are ready to launch...but are you really? Is your product really ready for primetime? Is your website flawless? Do you have a strategy? A plan? A date? Have you and your team actually thought through all the details? read more >
PR best practices and skills
What do a public relations specialist and an agricultural grader have in common? Not much at all, according to an article recently published in the "New York Times." The article describes which profession is the "opposite of your job" based on data from the U.S. Labor Department's O*NET database, which records and tracks the skills and education needed for each job type. read more >

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AR you for real? If you missed last week's #AppleEvent, discover how #AugmentedReality is making a splash:… https://t.co/FsR6wLTWlT

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AR you for real? If you missed last week's Apple event, discover how augmented reality is making a splash!

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Sure, #podcasts are 🔥 right now, but before you start your own, podcaster @ChristieLeist has a few confessions:… https://t.co/FC1SdlFacK

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Sure, podcasts are hot right now, but before you start your own, podcast pro and Tier One account associate Christie Leist has a few confessions.

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