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March 15, 2018 by Christie Leist

Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment-in-time as an opportunity to celebrate and recognize our fantastic team members and honoring them by supporting causes dear to them. On the 15th of each month (Feb.'18 - Dec.'18) we will spotlight a team member and hope to raise a little extra awareness and support for their cause. Here's to the next 15! #TOP15

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Fostering Media Relationships for a Strong PR Program
March 14, 2018 by Matt McCarthy | PR Best Practices
Let's face it, pitching the media can be hard work. Journalists are busy and stretched thin and as a result can be short and rushed. And in today's world where people can work from anywhere, it can be difficult to reach them by phone or email. Direct phone number are rarely listed, and oftentimes only general email addresses are provided or worse yet, a there is only a contact form on their site that goes directly to their junk email folder. At times it can feel like the media are doing their best to be virtually unreachable. read more >
Marketing to Different Generations: Is Your Messaging Age-Appropriate?
All of the different generational terms--Baby Boomers, Gen X, Millennials and Gen Z--are thrown around so liberally, it's enough to make your head spin. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these different demographics, reflecting the eras they grew up in and the degree to which they've adapted to the digitally-focused lifestyle of today. Here are some of the differences to consider when looking to engage these different audiences using social media and other mediums. read more >
Addressing the Algorithm: How Brands Can Crack the New Facebook Code
In the last few years years, Facebook's vast impact has come into question following accusations of election interference and the perpetuation of fake news. To address these concerns, Facebook now has made significant changes that are already affecting how brands utilize this platform. Understandably, many brands are worried about these changes and the impact on the future of their presence on the world's largest social network, but if you follow these steps, you can crack the new Facebook code and position your brand at the top of the News Feed. read more >
How to localize a national media story: What do broadcast reporters really want?
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is--how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? As in life, it's best to take things one step at a time, so in this post we'll focus on broadcast journalists, but keep in mind that many of these approaches can apply to local papers, business pubs, and more with just some slight tweaks. read more >

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Do basketball players play better if their moms are in the crowd?

In the spirit of March Madness, Google Cloud Platform and the NCAA teamed up to find out.

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Tier One is looking for recent graduates to intern in our Chicago office! If you have Adobe Creative Cloud experience or are a PR pro, apply to join our team!

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Tier One is proud to acknowledge its 15th year in business by contributing to a cause close to an employee’s heart on the 15th of each month in 2018.

Find out why T1 Managing Partner Kathy Wilson proudly supports St. Jude...

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Are you a recent (or soon-to-be) graduate? Tier One Chicago is searching for a graphic design intern and a PR/social media intern to join our growing team!

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International Women's Day is over for now, but Twitter's #HereWeAre campaign isn't done empowering women everywhere.