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Tier One Employee Anniversary Feature Jessica Ivetich
September 15, 2018 by Tier One Team
Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social, and content agency. We see this moment in time as an opportunity to celebrate and recognize our fantastic team members. On the 15th of each month (Feb.'18 - Dec.'18), we are spotlighting a team member and giving them an opportunity to raise a little extra awareness and support for a cause that's important to them. Here's to the next 15! #TOP15 read more >
In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding the world's social media feeds, standing out is a challenge. If you want to make your product launch, rebrand, or latest piece of thought leadership content really stand out on social, the task may seem impossible. So how can you help your brand make a splash on social media? With a few best practices, the right strategies in place, and strong content to support it, your news can rise above the noise. read more >
How many times have we seen companies change their name or logo only to find nothing's really changed at all? In those instances, it turns out the "rebrand" was just window dressing or worse -- the brand actually delivered the opposite of what the new brand had promised. It's a crying shame when this happens, because a golden opportunity to capture the hearts and minds of customers has been squandered. read more >
This year's celebration of our 15th anniversary is an exciting milestone for Tier One Partners that we've been commemorating all year long. This month has particular significance as we observe our agency's actual "birthday." read more >
Messaging
August 8, 2018 by Marian Hughes | PR Best Practices
Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you've concisely articulated what your organization does, how it differentiates itself from others in the marketplace, and its unique value proposition. read more >

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Tier One is honored to share the PR News Platinum Agency Word of Mouth Marketing award with our client Ally for its Hardest Working Dollar campaign! A big thanks to the hardest working team that made it happen!

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We are so excited to share the @PRNews Platinum Award for Word of Mouth #Marketing with our client @Ally for its Ha… https://t.co/LwcHAz2Ykp

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Two major social platforms had some preeeeeetty big updates this week. Check out what you missed.

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Both @Instagram and @Twitter had some major updates this week. Catch up with #60forSocial: https://t.co/aqa8EEffW0 https://t.co/IwCD1BkkDt

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RT @INBOUND: If we could quote everything that Shonda Rhimes said at #INBOUND18, we would. We wrap up our favorites quotes from #INBOUND to…