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May 15, 2018 by Christie Leist

Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social and content agency. We see this moment in time as an opportunity to celebrate and recognize our fantastic team members. On the 15th of each month (Feb.'18 - Dec.'18), we are spotlighting a team member and giving them an opportunity to raise a little extra awareness and support for a cause that's important to them. Here's to the next 15! #TOP15

Sue Parente
Co-Founder, Managing Partner

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How to Market to a Millennial by a Millennial
Everyone in every industry is trying to figure out how to turn millennials into advocates of their brands. And it's certainly for good reason: Millennials in the U.S. alone spent $200 billion in 2017, and currently have the most spending power of any generation. They're a great group to have on your side, but to get them there, you have to market to them and do it well. read more >
Influencer Marketing
May 2, 2018 by Colleen Irish

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found more than 80 percent of marketers surveyed were using some form of influencer marketing.

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April 25, 2018 by Kathy Wilson | PR Best Practices
Emerging companies -- the challenger brands that Tier One loves to bring onto the national stage -- sometimes mistakenly believe that coverage in major publications or broadcast news outlets like The Wall Street Journal, USA Today, Fast Company or the Today Show is too lofty a goal. But as the song goes, it ain't necessarily so. read more >

As part of our 15th Anniversary celebration, we are honoring our fantastic team members by supporting the causes that are dear to them. On the 15th of each month (Feb.'18 - Dec.'18) we will spotlight a team member and hope to raise a little extra awareness and support for their cause. Here's to the next 15! #TOP15

Colleen Irish

Senior Account Director

It is a delight to have Colleen on the Tier One team because...

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All hail the king! Social media royalty Burger King is at it again with an absolutely delicious Instagram #Story strategy. https://buff.ly/2rThtz1

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Warning: @BurgerKing's latest Instagram Story strategy will leave you hungry for more: https://t.co/9gKYzwLssr https://t.co/GIsr34imIU

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Targeting #millennials using stereotypes? You're making a major marketing mistake: https://t.co/veEF4zcfyf https://t.co/j0reh0tK8Y

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Attention, influencers: Vague hashtags like #partner and #ad won't cut it according to the @FTC, so use these inste… https://t.co/zf1M78g6UO

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Contrary to popular belief, brands won't be fined for failing to disclose paid partnerships. However, the Federal Trade Commission can hand down other consequences.