Conversation Starter

Say Yes and … Other Agency Best Practices That Drive Creativity

I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business goals. But what does creativity really mean in our industry? My guess is it means different things to read more >

Your FAQs About Social Video — Answered

As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to Google, six out of 10 people would rather watch online videos than television. Few content mediums read more >

Influencer Marketing Tactics to Take Your Brand Center Stage

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social read more >

How a Content Agency Can Take Your Social Program to New Heights

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If you don’t have the time or resources to fully commit to your social program (and many businesses read more >

The 5 Myths Holding Back Your Paid Social Media Strategy

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target and push read more >

search our blog

Subscribe to our blog!

popular tags

See all