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Instagram Stories FAQs
If your brand isn't using Instagram Stories yet, it's time to start thinking about how you could be taking advantage of this incredibly popular content format. But many brands aren't quite sure how Stories fit into their social strategy -- making, "how can my brand use Instagram Stories," an all too common question. And that's just the beginning. read more >
July 15, 2018 by Tier One Team
Tier One is thrilled, humbled, and grateful to be heading into our 15th year as a full-service PR, social, and content agency. We see this moment in time as an opportunity to celebrate and recognize our fantastic team members. On the 15th of each month (Feb.'18 - Dec.'18), we are spotlighting a team member and giving them an opportunity to raise a little extra awareness and support for a cause that's important to them. Here's to the next 15! #TOP15 read more >
Public Relations Blockchain
Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn't. For PR professionals this presents a challenge, aka an incredible opportunity to help clients define this up and coming technology. Clearly communicating the potential of this space will be crucial as it makes its way into more and more sectors. read more >
Cannes Lions 2018 B2B
Last week the advertising powerhouses of the world gathered in the south of France to celebrate the best of the best in ads over the last year. This was a year of transformation for the glitzy Oscars of the ad world. This past fall the event announced quite a few changes to its structure, including pricing, switching from eight days to just five, and probably most significantly, switching up the award categories. That includes a new "track" structure which categorizes entries into nine groups: Communication, Craft, Entertainment, Experience, Good, Health, Impact, Innovation, and Reach. read more >
In the world of PR and marketing, listening is an everyday process that helps us stay on top of client mentions in social and traditional media. But it's so much more. Odds are you understand it in theory, but the whats, whys, wheres, and hows might not be entirely clear. read more >

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With blockchain now playing a role in PR, understanding it can revolutionize the way clients interact with consumers.

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Instagram Stories is a popular tool brands can use to reach their audience in a unique, engaging way. Unsure what to post? Grace Rasulo is here to answer your FAQs.

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It’s story time! T1’s @grace_rasulo has the answers to your FAQs on how your brand could (and should) be using…

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