Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Allison Logano

Allison Logano
What motivates me? The challenge of helping brands break through the cluttered news cycle to deliver meaningful information to people who need it most.

Three Ways to Effectively Leverage Survey Data in PR Campaigns

Posted on August 3, 2022 by Allison Logano

Topics: Thought Leadership, Earned Media Relations

Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...

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The Art of the Exclusive: When and How to Leverage This Media Strategy

Posted on June 17, 2022 by Allison Logano

Topics: Earned Media Relations, Planning

As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...

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