Top Talk

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Amelia Vernon

Amelia Vernon
What Motivates Me - Helping to bring meaningful results to clients through hard work, creativity, and collaboration.

Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...

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When Brands Take a Stand

Posted on January 16, 2019 by Amelia Vernon

Topics: Social Media, Social Listening and Trend Spotting, Messaging and Positioning

Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to ...

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