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Ashley Tate

Ashley Tate
What motivates me? The desire to fill a blank page with engaging, informative content.

Rise Up: How Our Intent Test Makes Content Go Farther

Posted on March 31, 2020 by Ashley Tate
Every marketer has felt the warm inner glow that only comes from completing a piece of content. There’s something so satisfying about receiving final approval on the ebook, infographic, video, etc., that you spent a significant amount of time and ...
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Build a Strong Enough Foundation: How Personas Set Your Content Up for Success

Posted on March 11, 2020 by Ashley Tate
As a marketer, you know who tells your brand’s story. But when it comes time to optimize the content that’s spreading the word, the most critical question is, who are you telling that story to?
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Go Farther by Being Smarter: The Secret to Content Optimization

Posted on February 19, 2020 by Ashley Tate
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of ...
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