Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Ashley Tate

Ashley Tate
What motivates me? The desire to fill a blank page with engaging, informative content.

4 Tips to Create Effective Copy for Infographics

Posted on September 30, 2022 by Ashley Tate

Topics: Content, Graphics, Infographics

A great infographic is a concise visual that transforms your data into an easy-to-understand, captivating storytelling tool. From basic pie charts and bar graphs to custom illustrations, the data visualization brought to life in infographics can be ...

Read More

How to Create an Email Newsletter With Staying Power

Posted on April 26, 2022 by Ashley Tate

Topics: Digital Marketing, Content, Email Marketing

Ninety-nine percent of people check their email every day. As of 2021, more than 4 billion email users and counting existed worldwide. So, while many trends in digital marketing come and go, the email newsletter still remains one of B2B’s signature ...

Read More

How Accessible Is Your Content Really?

Posted on July 23, 2021 by Ashley Tate

Topics: Thought Leadership, Content

From Instagram's auto alt text to TikTok’s improved closed captions, digital and social platforms are increasingly adding features to become more inclusive and accessible to people with disabilities. But digital accessibility is not a trend — it’s ...

Read More

Get Even More Personal and Creative: Digital Marketing in 2021

Posted on December 15, 2020 by Ashley Tate

Topics: Digital Marketing, Thought Leadership, Content

The one constant to achieve success in digital and social media marketing? Continual reinvention and new levels of creativity. So it’s no surprise a new report from Talkwalker and HubSpot confirms that relying on traditional social media marketing ...

Read More

Blow Them All Away: How Measurement Completes Your Content Story

Posted on May 5, 2020 by Ashley Tate

Topics: Content, Inbound Marketing, Content Optimization Guide

In the Tier One Ultimate Guide to Content Optimization, we explored and explained the process of extending the reach and life of your content by using one of the all-time greatest pieces of content, “Hamilton.” This mega musical has reinvented ...

Read More

Rise Up: How Our Intent Test Makes Content Go Farther

Posted on March 31, 2020 by Ashley Tate

Topics: Content, Content Optimization Guide

Every marketer has felt the warm inner glow that only comes from completing a piece of content. There’s something so satisfying about receiving final approval on the ebook, infographic, video, etc., that you spent a significant amount of time and ...

Read More
1 2