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    Celena Fine

    Celena Fine
    What Motivates Me: Waking up to a new challenge every day.
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    Recent Posts

    Fake News and the Rise of the Subject Matter Expert

    Posted June 13, 2018 By Celena Fine | clients, experts, Fake News, PR Best Practices
    At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on behalf of their clients, this ever-changing world presents a whole slew of new challenges. read more >

    How to localize a national media story: What do broadcast reporters really want?

    National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ways to accomplish this, and the particulars of your client and their news can greatly impact the read more >

    Getting the Most Out of Networking

    Posted May 11, 2017 By Celena Fine | Networking, PR Best Practices
    Regardless of your industry, there seems to be a conference for just about every day of the week. From expos to industry conferences to casual trade-specific cocktail hours, there are more opportunities to network than ever. Yet, the sheer volume of events and attendees can make standing out in the crowd that much more difficult. It would be a read more >

    #OneBostonDay – How Will You Make a Difference?

    Posted April 13, 2017 By Celena Fine | Boston, community, news
    Marathon Monday, April 15, 2013, is a day that is etched in the memory of Bostonians. Lives were lost, families torn apart. read more >

    Ask the Expert: An Inside Look at Pitching Broadcast Media

    Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in Boston, a top 10 DMA. During that time, I was pitched by a countless number of PR pros and over the read more >

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