Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Celena Fine

Celena Fine
What motivates me? Waking up to a new challenge every day.

The Short of It: Why Quick Content Matters Now

Posted on October 31, 2022 by Celena Fine

Topics: Content, Social Listening and Trend Spotting, Earned Media Relations

Today’s meme may be blowing up your digital airwaves, but chances are it’ll be old news by tomorrow. In the constantly evolving media ecosystem, it can be tough for a communications professional to sort through the static and identify the trends ...

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Why Do Brands Need To Be at the Forefront of Trends?

Posted on October 26, 2022 by Celena Fine

Topics: Social Listening and Trend Spotting

The most effective marketing communications programs are those where a brand’s perspective is seamlessly woven into the cultural conversation — and by extension, into the news cycle. Because of this, we are excited to unveil What’s Next, Now, a new ...

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What Meaningful Corporate DEI Looks Like According to a Top Multicultural Marketing Agency

Posted on July 7, 2022 by Celena Fine

Topics: Thought Leadership

For many organizations, diversity, equity, and inclusion (DEI) might not be a new concept, but it may be a new program. In response to the massive social movements that rose up in the spring of 2020, many organizations jumped on the bandwagon, ...

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How to Spot a Trend: Listening for the Shift

Posted on May 27, 2021 by Celena Fine

Topics: Social Listening and Trend Spotting

Trends are changes that stick around. Social changes, technological changes, expectation changes. Spotting them before they fully take to the mainstream can be a huge advantage for brands who strive to be up-to-date and on-trend. By identifying a ...

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The Secrets to Pitching Broadcast (According to a Former Broadcast Journalist)

Posted on June 24, 2020 by Celena Fine

Topics: Earned Media Relations, PR FAQs

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains ...

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How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine

Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations

In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...

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