Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Celena Fine

Celena Fine
What Motivates Me: Waking up to a new challenge every day.

How to Spot a Trend: Listening for the Shift

Posted on May 27, 2021 by Celena Fine

Topics: Social Listening and Trend Spotting

Trends are changes that stick around. Social changes, technological changes, expectation changes. Spotting them before they fully take to the mainstream can be a huge advantage for brands who strive to be up-to-date and on-trend. By identifying a ...

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The Secrets to Pitching Broadcast (According to a Former Broadcast Journalist)

Posted on June 24, 2020 by Celena Fine

Topics: Earned Media Relations, PR FAQs

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains ...

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How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine

Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations

In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...

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Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine

Topics: Thought Leadership, Earned Media Relations

At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...

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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine

Topics: Earned Media Relations, Media FAQs

National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...

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Getting the Most Out of Networking

Posted on May 11, 2017 by Celena Fine

Topics: Thought Leadership

Regardless of your industry, there seems to be a conference for just about every day of the week. From expos to industry conferences to casual trade-specific cocktail hours, there are more opportunities to network than ever. Yet, the sheer volume of ...

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