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Celena Fine

Celena Fine
What Motivates Me: Waking up to a new challenge every day.

How to Make Headlines When New News Isn’t Happening

Posted on February 27, 2019 by Celena Fine
In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...
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Fake News and the Rise of the Subject Matter Expert

Posted on June 13, 2018 by Celena Fine
At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...
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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...
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Getting the Most Out of Networking

Posted on May 11, 2017 by Celena Fine
Regardless of your industry, there seems to be a conference for just about every day of the week. From expos to industry conferences to casual trade-specific cocktail hours, there are more opportunities to network than ever. Yet, the sheer volume of ...
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#OneBostonDay – How Will You Make a Difference?

Posted on April 13, 2017 by Celena Fine
Marathon Monday, April 15, 2013, is a day that is etched in the memory of Bostonians. Lives were lost, families torn apart.
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Ask the Expert: An Inside Look at Pitching Broadcast Media

Posted on December 1, 2016 by Celena Fine
Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in ...
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