Topics: Social Listening and Trend Spotting
Trends are changes that stick around. Social changes, technological changes, expectation changes. Spotting them before they fully take to the mainstream can be a huge advantage for brands who strive to be up-to-date and on-trend. By identifying a ...
Topics: Earned Media Relations, PR FAQs
Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains ...
Topics: Thought Leadership, Social Listening and Trend Spotting, Earned Media Relations
In the world of PR, it’s wonderful to have a constant flow of organic news. However, that’s not always the case — in fact, most of the time, quite the opposite is true. During those “slow news periods (like between product announcements and ...
Topics: Thought Leadership, Earned Media Relations
At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on ...
Topics: Earned Media Relations, Media FAQs
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...
Topics: Thought Leadership
Regardless of your industry, there seems to be a conference for just about every day of the week. From expos to industry conferences to casual trade-specific cocktail hours, there are more opportunities to network than ever. Yet, the sheer volume of ...
