Topics: Social Media, Influencer Marketing
If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
Topics: Thought Leadership, Influencer Marketing
Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...
Topics: Messaging and Positioning
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
Topics: Earned Media Relations
One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...
Topics: Thought Leadership, Events, Messaging and Positioning
In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or ...
Topics: Social Media, Thought Leadership, Messaging and Positioning
There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get ...
