Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Colleen Irish

Colleen Irish
What inspires me? Innovative brands on a mission to push status quo

The Death of the Press Release Has Been Greatly Exaggerated

Posted on October 12, 2021 by Colleen Irish

Topics: Thought Leadership, Media FAQs

The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...

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The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish

Topics: Social Media, Influencer Marketing

 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...

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A User’s Guide to Influencer Marketing and the FTC

Posted on May 2, 2018 by Colleen Irish

Topics: Thought Leadership, Influencer Marketing

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...

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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish

Topics: Messaging and Positioning

All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...

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5 Tips to Stand Out in Today's Media Landscape

Posted on August 4, 2017 by Colleen Irish

Topics: Earned Media Relations

One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...

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New Rules of Engagement in the Rise of Fake News

Posted on March 17, 2017 by Colleen Irish

Topics: Thought Leadership, Events, Messaging and Positioning

In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or ...

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