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Colleen Irish

Colleen Irish
What inspires me? Innovative brands on a mission to push status quo

The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish
 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
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A User’s Guide to Influencer Marketing and the FTC

Posted on May 2, 2018 by Colleen Irish
Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...
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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
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5 Tips to Stand Out in Today's Media Landscape

Posted on August 4, 2017 by Colleen Irish
One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...
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New Rules of Engagement in the Rise of Fake News

Posted on March 17, 2017 by Colleen Irish
In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or ...
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As the Dust Settles…Marketing Lessons from the Campaign Trail

Posted on December 13, 2016 by Colleen Irish
There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get ...
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