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    Colleen Irish

    Colleen Irish
    What inspires me? Innovative brands on a mission to push status quo

    Recent Posts

    The Magic of Influencer Marketing

     If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of read more >

    A User’s Guide to Influencer Marketing and the FTC

    Posted May 02, 2018 By Colleen Irish |
    Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found more than 80 percent of marketers surveyed were using some form of influencer marketing. read more >

    Marketing to Different Generations: Is Your Messaging Age-Appropriate?

    All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

    5 Tips to Stand Out in Today's Media Landscape

    Posted August 04, 2017 By Colleen Irish | PR Best Practices, media, news
    One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is especially rewarding after doing the due diligence to research a reporter’s interest and knowledge of read more >

    New Rules of Engagement in the Rise of Fake News

    In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or “alternative facts.” read more >

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