Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Gary Hotze

Gary Hotze

SEO Best Practices: 3 More Ways to Rise in SERP Rankings

Posted on May 5, 2021 by Gary Hotze

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

Did you know 70% of small businesses have no SEO plan or strategy whatsoever? This unbelievable stat runs in complete opposition to the increasing importance of online visibility in the digital age and the growing pile of data on the importance of ...

Read More

SEO Best Practices: 4 Ways to Rise in SERP Rankings

Posted on January 25, 2021 by Gary Hotze

Topics: Digital Marketing, SEO, Social Media, Influencer Marketing, Content

In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75% of users never scroll past the first page of search results. This statistic isn’t ...

Read More

Your Invitation to the Inbox: Six Newsletter Best Practices for Marketers

Posted on August 18, 2020 by Gary Hotze

Topics: Content, Email Marketing

Newsletters are having a moment. These (relatively) simple content aggregators were once the darling of the publishing industry before falling out of favor and style. But as email’s lead-generation prowess has grown (78% of marketers have seen email ...

Read More

How to Make a Memorable Brand Announcement on Social Media

Posted on July 17, 2020 by Gary Hotze

Topics: Social FAQ, Social Media, Launches

In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding social media feeds, standing out is (to put it mildly) — a challenge. If you’re a brand that wants to make ...

Read More
1