Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Grace Rasulo

Grace Rasulo

Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

Posted on July 18, 2018 by Grace Rasulo

Topics: Social FAQ, Social Media

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. 

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How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo

Topics: Social Media, Social Listening and Trend Spotting, Digital Advertising

Millennial. The word is everywhere.

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Developing Social Media Brand Guidelines

Posted on March 28, 2018 by Grace Rasulo

Topics: Social Media, Branding, Graphics

Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to ...

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4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo

Topics: UX, Messaging and Positioning, Search Engine Marketing

The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...

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Using End of Year Metrics to Guide Your Content Strategy

Posted on December 6, 2017 by Grace Rasulo

Topics: Content, Measurement and Analytics

While the end of the year is a time for personal reflection, for brands it’s a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what’s a ...

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10 Tips for an Effective Brainstorm

Posted on September 14, 2017 by Grace Rasulo

Topics: Thought Leadership

If you work in a creative field, you can almost certainly relate to the never-ending pursuit of that lightbulb moment. We’re all constantly searching for the “AHA!” idea that comes to you in the middle of the night, but the truth of the matter is ...

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