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    Grace Rasulo

    Grace Rasulo
    “The electric light did not come from the continuous improvement of candles.” - Oren Harari
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    Recent Posts

    Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

    If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format.  read more >

    Developing Social Media Brand Guidelines

    Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to succeed as a brand on social is to be instantly recognizable, and developing (and using) a social read more >

    4 Tips for Writing Effective Website Copy

    The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or service, so it is essential that you use it in the most effective way possible. read more >

    2017 Social Stats To Drive Your 2018 Strategy

    Posted January 05, 2018 By Grace Rasulo | PR Best Practices
    New year, new social strategy, but that doesn’t mean leaving the data of 2017 behind. Last year’s social data is packed full of valuable insights to drive your social strategy into the new year. For example, at Social Media Week Chicago we learned that paid social media efforts will triple in size within the next five years, a fact that will read more >

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