Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Grace Rasulo

Grace Rasulo

The Guide to Twitter Success: Mastering 140 Characters

Posted on July 26, 2017 by Grace Rasulo

Topics: Social Media, Content

Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. Twitter originally created the 140-character limit to align with the technology of the time. Back in the the good ol' ...

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Frequently Asked Questions: Hashtags

Posted on July 12, 2017 by Grace Rasulo

Topics: Social FAQ, Social Media

Once upon a time, in a land far, far away, # was just a pound sign and not one of the most iconic symbols of the craze that’s taken over our digital lives — social media. Mastering the use of the hashtag can be a powerful and important tool for your ...

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How To Let Your Brand Voice Shine on Social Media

Posted on May 23, 2017 by Grace Rasulo

Topics: Social Media, Messaging and Positioning

What exactly defines someone’s personality? Is it their demeanor? Tone? Sense of humor and mannerisms? A personality is complex, but it’s an integral part of what sets one person apart from another. Having a personality is just as important to a ...

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The Elements of an Effective Company Website

Posted on May 3, 2017 by Grace Rasulo

Topics: Social Media, Branding, UX

No matter what industry you’re in, it’s imperative to maintain a strong company website. Afterall, it’s a prospective customer’s first impression of your company. While there is no standard rule on how frequently a business needs to update its ...

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Instagram Stories To Inspire Your Social Strategy

Posted on February 15, 2017 by Grace Rasulo

Topics: Social Media, Content

Instagram Stories, the copycat sister of Snapchat’s ephemeral success, continues to fiercely rise against its competition. Reaching a milestone 150 million daily users, Instagram Stories were hot on the trail of Snapchat’s 161 million daily users at ...

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4 Brands that Won Big on Twitter During the Big Game

Posted on February 8, 2017 by Grace Rasulo

Topics: Social Media, Thought Leadership, Content

As social media has become an increasingly bigger part of brand marketing strategies, its presence in live events, like the Super Bowl has also been on the rise. Not only are brands creating 30-second masterpieces to air during the big game, ...

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