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    Jessica Ivetich

    Jessica Ivetich
    What motivates me? “Tell the truth, but make the truth fascinating.” - David Ogilvy
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    Recent Posts

    The 5 Myths Holding Back Your Paid Social Media Strategy

    At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target and push read more >

    How to Make a Memorable Brand Announcement on Social Media

    Posted August 29, 2018 By Jessica Ivetich | social media marketing
    In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding the world’s social media feeds, standing out is (to put it mildly) — a challenge. read more >

    Your Quick Guide to Mary Meeker’s 2018 Trends Report

    As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect blend of where the digital world has been, where it is now, and where it’s heading. From social media read more >

    Addressing the Algorithm: How Brands Can Crack the New Facebook Code

    Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users. read more >

    2017 Social Stats To Drive Your 2018 Strategy

    Posted January 05, 2018 By Jessica Ivetich | PR Best Practices
    New year, new social strategy, but that doesn’t mean leaving the data of 2017 behind. Last year’s social data is packed full of valuable insights to drive your social strategy into the new year. For example, at Social Media Week Chicago we learned that paid social media efforts will triple in size within the next five years, a fact that will read more >

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