Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Jessica Ivetich

Jessica Ivetich
What motivates me? “Tell the truth, but make the truth fascinating.” - David Ogilvy

The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich

Topics: Digital Marketing, Social Media, Planning

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...

Read More

Your Quick Guide to Mary Meeker’s 2018 Trends Report

Posted on June 7, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker’s annual report on internet trends is the perfect ...

Read More

Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich

Topics: Social Media, Thought Leadership

Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.

Read More

2017 Social Stats To Drive Your 2018 Strategy

Posted on January 5, 2018 by Jessica Ivetich

Topics: Social Media, Planning

New year, new social strategy, but that doesn’t mean leaving the data of 2017 behind. Last year’s social data is packed full of valuable insights to drive your social strategy into the new year. For example, at Social Media Week Chicago we learned ...

Read More
1