Topics: Thought Leadership, Earned Media
If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives.
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success. How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...
Topics: Thought Leadership
Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...
Topics: Earned Media Relations, Measurement and Analytics
To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...
Topics: Thought Leadership
Since much of the world came to a halt earlier this year due to COVID-19, countless aspects of our lives have changed in ways none of us could have predicted just a few months ago. From a business perspective, the pandemic forced a pause and pivot ...
