Topics: Media FAQs, Planning
At some point in a company’s life cycle, most organizations find themselves needing to extend their PR program outside of North America. This can be driven by milestones such as significant international business growth, an acquisition of or a ...
Topics: Thought Leadership, Earned Media
If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives.
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success. How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...
Topics: Thought Leadership
Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...
Topics: Earned Media Relations, Measurement and Analytics
To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...
Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs
You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...
