Top Talk

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Kathy Wilson

Kathy Wilson
Identifying and showcasing the unique and authentic elements of a company’s story – those “aha!” storylines that set a great company apart from the merely good ones. Then developing a strategy that leverages a variety of storytelling channels, whether it’s traditional media, social campaigns or visuals, to bring that company’s value proposition to life. 20+ year PR veteran.

Are You Effectively Telling Your Earned Media Measurement Story?

Posted on February 23, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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From Promises to Action: PR Counselors Must Help Companies Chart Their Path

Posted on February 3, 2021 by Kathy Wilson

Topics: Thought Leadership

Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in ...

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Measure and Monitor Success With Critical Earned Media KPIs

Posted on January 29, 2021 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

To build a meaningful earned media measurement process and program, you first have to know what success means to your business. That boils down to one key measurement piece: key performance indicators (KPIs). Identifying your KPIs is a critical step ...

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The Must-Haves for a Modern Earned Measurement Program

Posted on January 6, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations, Measurement and Analytics, Media FAQs

You’ve perfected your pitches and media outreach strategies and landed incredible earned media placements. Now what? Buttoned-up earned media programs use effective measurement to showcase the full value of the coverage secured. This step is ...

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How Communications Has Stayed Nimble Post-COVID

Posted on June 16, 2020 by Kathy Wilson

Topics: Thought Leadership

Since much of the world came to a halt earlier this year due to COVID-19, countless aspects of our lives have changed in ways none of us could have predicted just a few months ago. From a business perspective, the pandemic forced a pause and pivot ...

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Agency Best Practices: Use DiSC to Drive Diverse Perspectives

Posted on May 14, 2020 by Kathy Wilson

Topics: Thought Leadership

Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race, and personality and the measurable business advantages they have as a result.  Case in point, recent ...

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