The Tier One Blog - TOP Talk

Kathy Wilson

Identifying and showcasing the unique and authentic elements of a company’s story – those “aha!” storylines that set a great company apart from the merely good ones. Then developing a strategy that leverages a variety of storytelling channels, whether it’s traditional media, social campaigns or visuals, to bring that company’s value proposition to life. 20+ year PR veteran.

In times of crisis, communications pros need to weigh whether the best strategy is to step in or stay quietly on the sidelines.

Step Up or Sit Out? Corporate Communications During Times of Crisis

Posted on February 12, 2020 by Kathy Wilson

At Tier One, we’re big proponents of following the major tenets of successful media relations: disciplined research, precise pitches, relentless pursuit ... and repeat. We also know there are times that call for throwing out the tried-and-true ...

1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson

In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...

Say Yes and … Other Agency Best Practices That Drive Creativity

Posted on May 29, 2019 by Kathy Wilson

I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business ...

Win the Data Game: Getting the Most From Your Media Metrics

Posted on January 24, 2019 by Kathy Wilson

Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to ...

Looking Larger Than Life, Thanks to Super-Sized Media Coverage

Posted on April 25, 2018 by Kathy Wilson

While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...

Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

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