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Kathy Wilson

Kathy Wilson
Identifying and showcasing the unique and authentic elements of a company’s story – those “aha!” storylines that set a great company apart from the merely good ones. Then developing a strategy that leverages a variety of storytelling channels, whether it’s traditional media, social campaigns or visuals, to bring that company’s value proposition to life. 20+ year PR veteran.

Looking Larger Than Life, Thanks to Super-Sized Media Coverage

Posted on April 25, 2018 by Kathy Wilson

Topics: Thought Leadership, Earned Media Relations

While the components of a strategic and successful public relations program have evolved over the years, media relations remains the cornerstone of most communications initiatives. The third-party validation that comes with great media coverage is a ...

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Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson

Topics: Social Media, Influencer Marketing, Content

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

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Survey Says! Reaping the Rewards of Data Through Smart Polling

Posted on September 28, 2017 by Kathy Wilson

Topics: Social Media, Earned Media Relations

We at Tier One are big believers in the power of independent research. Smart, unbiased research provides value in many ways – from helping to underscore the need for a client’s solutions or services, to positioning a company as a thought leader and ...

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The Art and Science of Communication Program Measurement: Measuring Social Media

Posted on June 21, 2017 by Kathy Wilson

Topics: Social Media, Measurement and Analytics

In the first post of this two-part series on communication measurement, I shared thoughts about what to benchmark and track when measuring the value of earned media. This time I’m turning my attention to social media. 

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The Art and Science of Communication Program Measurement: Three Critical Analytics Areas for Measuring Earned Media

Posted on June 7, 2017 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their ...

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The Innovation District: Common Traits of Innovative Companies

Posted on March 29, 2017 by Kathy Wilson

Topics: Thought Leadership

Tier One has the good fortune to be co-headquartered in Massachusetts, a state that consistently tops a variety of lists that measure innovation, such as the Bloomberg US Innovation Index and the Milken Institute's State Technology and Science ...

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