Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Kathy Wilson

Kathy Wilson
Identifying and showcasing the unique and authentic elements of a company’s story – those “aha!” storylines that set a great company apart from the merely good ones. Then developing a strategy that leverages a variety of storytelling channels, whether it’s traditional media, social campaigns or visuals, to bring that company’s value proposition to life. 20+ year PR veteran.

Internal Branding: The Secret To Nailing Your Corporate Brand Strategy

Posted on January 6, 2017 by Kathy Wilson

Topics: Branding, Messaging and Positioning, Employee Communications

When it comes to corporate branding, why is it that some companies get it so right while others struggle? I recently asked that question of Jonathan Cleveland, founder and principal of Cleveland Design, a top branding and design firm that works with ...

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Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations

Posted on October 19, 2016 by Kathy Wilson

Topics: Video, Content, Graphics

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

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Making True Believers: An Overview of The Business of Belief

Posted on June 22, 2016 by Kathy Wilson

Topics: Thought Leadership

Belief is a powerful emotion and it’s one we all work to cultivate on a daily basis – whether we’re aware of it or not. All of us need to make believers of our key “audiences”: whether those are our customers, employees, board members, business ...

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Is a Non-Deal Roadshow Right for Your Publicly-Traded Company?

Posted on February 19, 2016 by Kathy Wilson

Topics: Planning, Industry Analyst Relations

It’s hard to overstate the long-term value of building and strengthening relationships with investors via face-to-face meetings. That’s a major reason why so many publicly traded companies participate in Non-Deal Roadshows (NDR). An NDR is a series ...

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Best Practices for CEOs on Social Media

Posted on October 16, 2015 by Kathy Wilson

Topics: Social Media, Thought Leadership

There was a time when the thought of the C-Suite setting foot anywhere near a social network was the stuff of myth and legend. How times have changed! CEO sociability is on the rise, and it’s proving more valuable than ever. The social CEO is no ...

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Creative Workarounds for the “Can’t Reference” Customer

Posted on September 24, 2015 by Kathy Wilson

Topics: Customer Success Programs

Background Photo Credit: “speaker with a lot of microphones” by; Having customer advocates who happily and publicly sing the praises of a technology or service can be the Holy Grail for companies’ ...

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