Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Kathy Wilson

Kathy Wilson
Identifying and showcasing the unique and authentic elements of a company’s story – those “aha!” storylines that set a great company apart from the merely good ones. Then developing a strategy that leverages a variety of storytelling channels, whether it’s traditional media, social campaigns or visuals, to bring that company’s value proposition to life. 20+ year PR veteran.

Five Communications Strategies to Turbo Charge Your Fall PR and Social Planning

Posted on September 5, 2015 by Kathy Wilson

Topics: Social Media, Earned Media Relations, Planning

You may still be brushing beach sand off the seats of your car and searching for your one missing flip flop.  But make no mistake: the meteorological summer is drawing to a close.  School’s back in session, your co-workers are back from vacation, ...

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Some Focus for Your Summer Reading: "The One Thing" by Gary Keller

Posted on June 24, 2015 by Kathy Wilson

Topics: Thought Leadership

As I’m writing this blog post, I’m also keeping an eye on email, proofreading a document, and drinking a cup of coffee. Nah, just kidding. But for the vast majority of us in the business world, this scenario likely feels familiar. We’re challenged ...

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The Trade Show Must Go On - Here’s How You Can Make It Great

Posted on May 8, 2015 by Kathy Wilson

Topics: Social Media, Events

Companies ante up big marketing dollars for the opportunity to participate in top trade shows and conferences. But once the booth space is secured and your conference theme is developed, all eyes typically turn to the public relations/social media ...

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Documentaries: Storytelling's Holy Grail and How to Get There

Posted on January 9, 2015 by Kathy Wilson

Topics: Video, Content

The popularity of short-form video continues to rise as a way to showcase customers or key executives in support of news, or to share an organization's unique point of view. But what happens when a company has a compelling or complex story that ...

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Why There Needs to be an “I” in Healthcare: A Report from the 2014 Connected Health Conference

Posted on November 5, 2014 by Kathy Wilson

Topics: Thought Leadership, Events, Content

Image credit: Here’s a painful contradiction: U.S. healthcare costs are higher than any other country in the world, despite a lack of superior patient outcomes. To boot, the Institute of Medicine reports the US ...

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Feeding the Owned Content Machine with Great Contributed Articles

Posted on October 8, 2014 by Kathy Wilson

Topics: Content, Earned Media Relations, Messaging and Positioning

Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline ...

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