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Kathy Wilson

Kathy Wilson
Identifying and showcasing the unique and authentic elements of a company’s story – those “aha!” storylines that set a great company apart from the merely good ones. Then developing a strategy that leverages a variety of storytelling channels, whether it’s traditional media, social campaigns or visuals, to bring that company’s value proposition to life. 20+ year PR veteran.

Feeding the Owned Content Machine with Great Contributed Articles

Posted on October 8, 2014 by Kathy Wilson

Topics: Content, Earned Media Relations, Messaging and Positioning

Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline ...

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Cracking the TED Code: Takeaways from “Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds”

Posted on July 11, 2014 by Kathy Wilson

Topics: Thought Leadership, Speaking Programs, Media and Presentation Training

What do filmmaker J.J. Abrams, architect Frank Gehry, musician Bono, food writer Mark Bittman, diplomat Madeline Albright, and actress Jane Fonda all have in common? Apart from being household names and among the best at their chosen professions, ...

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Lessons of Truth and Responsibility at TEDxCambridge

Posted on June 10, 2014 by Kathy Wilson

Topics: Thought Leadership, Events

I recently had the pleasure to participate in my second TEDxCambridge event, celebrating innovation within Cambridge and the impact it's having globally. The speaker lineup included a fascinating roster of folks: technology entrepreneur Dr. ...

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The Five Questions Every Brand Needs to Ask Before Green-Lighting an Event

Posted on May 21, 2014 by Kathy Wilson

Topics: Events

As a Type A control freak, I admit the prospect of in-person events gives me the willies. The reason? Because while you can plan an event to the nth degree of detailed logistics and bulletproof nearly every "what if?" situation ahead of time, ...

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Three Essential Steps to Reach Marketing’s Tipping Point

Posted on April 22, 2014 by Kathy Wilson

Topics: Thought Leadership

In his 2000 bestseller "The Tipping Point," Malcolm Gladwell analyzed how some trends are able to take hold of the collective consciousness, while others fade into oblivion.  In the 14 years since that book's debut, marketing has come a long way in ...

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Are You a Good Listener?

Posted on March 20, 2014 by Kathy Wilson

Topics: Social Listening and Trend Spotting, Messaging and Positioning, Planning

Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over ...

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