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    Laureen Sanderson

    Laureen Sanderson
    "Great work. When the thinking is spot on, the execution is flawless and the right results are there, it’s a beautiful thing. The client sees the value, recognizes the contributions to the business and views the external PR team as a true extension of his own. That’s motivating, and it’s the best part of the craft."
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    Recent Posts

    Native Advertising: Valuable Content or "Repurposed Bovine Waste"?

    It was out of this struggle that native advertising was born. For those unfamiliar, native advertising is paid content, sponsored by and sometimes even created by a brand, that runs alongside regular news stories. While paid content gives news organizations a much needed revenue stream (though I still have the naive view that we should pay for read more >

    Trying to Throw Their Arms Around The World: U2, Apple and Lessons in Gift Giving

    Posted December 23, 2014 By Laureen Sanderson |
    Image Credit: Created using Canva; Ralph Waldo Emerson wrote many beautiful things but my favorite during the holiday season has to be “the only true gift is a portion of thyself.” It’s a beautiful thought -- one to keep in mind -- but today I’m going to use that beautiful thought to talk about the band U2, defend Bono, The read more >

    Taking the Scare out of Ghostwriting

    Have a clear sense of purpose and audience for your writing. Don’t rush the briefing process whenever you are collecting information for your piece. Liberally ask questions of the person giving you the prompt, and don’t be afraid to discuss a potential outline for the piece. If you don’t know the purpose of what you are going to craft, it’s going read more >

    I Love You, I Hate You: "It's Complicated" with Brands and Loyal Customers

    There's a psychological phenomenon called "semantic satiation" in which repeating a word or phrase over and over again causes the word to lose its meaning. Try it. Pick a word, any word, and say it a dozen times. By the time you get around to six or seven, it's likely the word will register as nothing more than a meaningless sound. The phenomenon read more >

    Winning at Social Media & Trade Shows

    Image Credit: SXSW We’re all fired up for this year’s dose of SXSW inspiration. Like any trade show or conference, SXSW throws attendees into a heady mix of debate, discussion and opportunities. No question, trade shows get overwhelming fast – and social media often feels like part of the problem. read more >

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