Topics: Thought Leadership, Content, Earned Media Relations
It was out of this struggle that native advertising was born. For those unfamiliar, native advertising is paid content, sponsored by and sometimes even created by a brand, that runs alongside regular news stories. While paid content gives news ...
Topics: Thought Leadership, Content, Launches
Image Credit: Created using Canva; https://www.canva.com/ Ralph Waldo Emerson wrote many beautiful things but my favorite during the holiday season has to be “the only true gift is a portion of thyself.” It’s a beautiful thought -- one to keep in ...
Topics: Content
Have a clear sense of purpose and audience for your writing. Don’t rush the briefing process whenever you are collecting information for your piece. Liberally ask questions of the person giving you the prompt, and don’t be afraid to discuss a ...
Topics: Content, Messaging and Positioning
There's a psychological phenomenon called "semantic satiation" in which repeating a word or phrase over and over again causes the word to lose its meaning. Try it. Pick a word, any word, and say it a dozen times. By the time you get around to six or ...
Topics: Social Media, Events
Image Credit: SXSW We’re all fired up for this year’s dose of SXSW inspiration. Like any trade show or conference, SXSW throws attendees into a heady mix of debate, discussion and opportunities. No question, trade shows get overwhelming fast – and ...
