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    Marian Hughes

    Marian Hughes
    Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!
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    Recent Posts

    So You’ve Developed Your Corporate Messaging and Positioning. Now What?

    Posted August 08, 2018 By Marian Hughes | PR Best Practices
    Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your organization does, how it differentiates itself from others in the marketplace, and its unique value read more >

    Is Your Product Ready to Launch?

    It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it was thoroughly tested and ready for prime time. read more >

    Lessons Learned From Must-Read Blogs

    What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s possible. We’ve taken a closer look at numerous page-turning corporate blogs and compiled this list read more >

    The Perils of Putting a Corporate PR Program on Hold

    Posted February 23, 2017 By Marian Hughes | PR, PR Best Practices, PR Program, public relations
    When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted plans do not unfold according to the original timeline. It’s during these times of serious setbacks, read more >

    Podium-Worthy: Olympic Storytelling that Stuck the Landing

    By Raphael Goetter - originally posted to Flickr as Poutre, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3771359 As the 2016 Summer Olympics have come to an end, so have the many Olympic-themed campaigns that have been permeating traditional and digital media alike. The Olympics are a marketer’s dream come true; the nature of the read more >

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