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    Marian Hughes

    Marian Hughes
    Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!
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    Recent Posts

    When Activism Strikes: Is Your Brand Ready for a Boycott?

    Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your gym or something. In early August, Equinox Fitness, the luxury fitness brand and parent company of read more >

    How a Content Agency Can Take Your Social Program to New Heights

    Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If you don’t have the time or resources to fully commit to your social program (and many businesses read more >

    So You’ve Developed Your Corporate Messaging and Positioning. Now What?

    Posted August 08, 2018 By Marian Hughes | PR Best Practices
    Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your organization does, how it differentiates itself from others in the marketplace, and its unique value read more >

    Is Your Product Ready to Launch?

    It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it was thoroughly tested and ready for prime time. read more >

    Lessons Learned From Must-Read Blogs

    What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s possible. We’ve taken a closer look at numerous page-turning corporate blogs and compiled this list read more >

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