TOP Talk

Topics: Social FAQ, Social Media, Thought Leadership

In this age of influencers, social media celebrities, and thought leaders spreading the word on all the platforms and everywhere in between, it can be a challenge to carve out a niche for your business on social media. But the secret to rising above ...

Topics: Social Media, Thought Leadership, Messaging and Positioning

For most brands, authentically building and strengthening relationships with their stakeholders through corporate social responsibility (CSR) is an ongoing practice. It’s something the modern business era can be proud of. And these CSR programs have ...

Topics: Messaging and Positioning, Planning, Crisis Communications

Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...

Topics: Social Media, Thought Leadership, Search Engine Marketing

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...

Topics: Branding, Content, Messaging and Positioning

Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your ...

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...