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Marian Hughes
For most brands, authentically building and strengthening relationships with their stakeholders through corporate social responsibility (CSR) is an ongoing practice. It’s something the modern business era can be proud of. And these CSR programs have ...
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Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...
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Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...
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Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your ...
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It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...
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What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s ...
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