Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your organization does, how it differentiates itself from others in the marketplace, and its unique value read more >

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it was thoroughly tested and ready for prime time. read more >

What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s possible. We’ve taken a closer look at numerous page-turning corporate blogs and compiled this list read more >

When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted plans do not unfold according to the original timeline. It’s during these times of serious setbacks, read more >

By Raphael Goetter - originally posted to Flickr as Poutre, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3771359 As the 2016 Summer Olympics have come to an end, so have the many Olympic-themed campaigns that have been permeating traditional and digital media alike. The Olympics are a marketer’s dream come true; the nature of the read more >