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Marian Hughes

Marian Hughes
Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!

Your In-House Influencer: The Social CEO

Posted on April 22, 2020 by Marian Hughes

Topics: Social FAQ, Social Media, Thought Leadership

In this age of influencers, social media celebrities, and thought leaders spreading the word on all the platforms and everywhere in between, it can be a challenge to carve out a niche for your business on social media. But the secret to rising above ...

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Brands Lending a Hand During COVID-19

Posted on March 20, 2020 by Marian Hughes

Topics: Social Media, Thought Leadership, Messaging and Positioning

For most brands, authentically building and strengthening relationships with their stakeholders through corporate social responsibility (CSR) is an ongoing practice. It’s something the modern business era can be proud of. And these CSR programs have ...

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When Activism Strikes: Is Your Brand Ready for a Boycott?

Posted on August 29, 2019 by Marian Hughes

Topics: Messaging and Positioning, Planning, Crisis Communications

Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...

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How a Content Agency Can Take Your Social Program to New Heights

Posted on April 3, 2019 by Marian Hughes

Topics: Social Media, Thought Leadership, Search Engine Marketing

Anyone who knows how to sign up for a Twitter account can post on behalf of a brand on social media. However, if you’re a brand trying to build a solid social media presence without a skillful strategy behind it, you’ll likely fall on deaf ears. If ...

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So You’ve Developed Your Corporate Messaging and Positioning. Now What?

Posted on August 8, 2018 by Marian Hughes

Topics: Branding, Content, Messaging and Positioning

Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your ...

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Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

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