Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Marian Hughes

Marian Hughes
Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!

Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

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Lessons Learned From Must-Read Blogs

Posted on June 15, 2017 by Marian Hughes

Topics: Thought Leadership, Content

What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s ...

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The Perils of Putting a Corporate PR Program on Hold

Posted on February 23, 2017 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations, Industry Analyst Relations

When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...

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Podium-Worthy: Olympic Storytelling that Stuck the Landing

Posted on August 30, 2016 by Marian Hughes

Topics: Thought Leadership, Content

By Raphael Goetter - originally posted to Flickr as Poutre, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3771359 As the 2016 Summer Olympics have come to an end, so have the many Olympic-themed campaigns that have been permeating ...

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The Secret to Award-Winning Corporate Speaking Programs: Start Smart and Finish Strong

Posted on August 24, 2016 by Marian Hughes

Topics: Thought Leadership, Messaging and Positioning, Speaking Programs

A strategic speaking program can be an effective way to build awareness for a company, its products and services, and the vision of its leadership team. But with an overwhelming number of conferences all vying for the same audiences, cutting through ...

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Brands as Publishers: Does Your Organization Have a Publisher’s Mindset?

Posted on May 6, 2016 by Marian Hughes

Topics: Content, Messaging and Positioning

Since the emergence of Content Marketing, brands have been thinking and acting more like publishers to create engaging original content that will build trust and credibility with their buyers. It’s common-place now to find former journalists of ...

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