Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Marian Hughes

Marian Hughes
Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!

A Broadcast Interview Refresher for Multimedia Reporting

Posted on October 30, 2015 by Marian Hughes

Topics: Media and Presentation Training

Created On Canva,  Background Image Credit: Patrick Breitenbach on Flickr  used to be that when you headed into an interview with a print reporter, you brushed up on your basic media interview tips and rarely relied upon those broadcast interview ...

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Designing an Award-Winning Online Newsroom

Posted on August 20, 2015 by Marian Hughes

Topics: UX, Earned Media Relations

It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action ...

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Pick Me! How to Secure a Speaking Spot at SXSW Interactive

Posted on May 2, 2015 by Marian Hughes

Topics: Social Media, Events, Speaking Programs

Image Credit: SXSW PanelPicker; http://panelpicker.sxsw.com/ According to SXSW, there were more than 3,000 speaking proposals submitted for the 600+ Interactive sessions that took place at the March 2015 conference. How do you make your brand stand ...

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Tips from the Dugout: How to Handle the Curveballs

Posted on April 3, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

Get in the Zone A helpful trick to getting an interview off on the right foot is to walk into the discussion with a helpful attitude regardless of what your day has been like. We all have bad days, but an experienced spokesperson can step back, take ...

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Tips from the Dugout: Your Media Interview Windup

Posted on March 27, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

Start with Smart Scouting Never go into an interview without doing your homework. Determine the reporter’s beat and if you haven’t already, take the time to read his/her previous articles. Determine if he/she has written about the issue at hand ...

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Tips from the Dugout: How to Knock it Out of the Park with this Season’s Media Interviews

Posted on March 20, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

The boys of summer are back! Spring Training is underway and ballparks across the Cactus and Grapefruit Leagues are bustling with action as our favorite players warm up for the intense season ahead. Year after year, these great athletes embrace the ...

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