Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Marian Hughes

Marian Hughes
Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!

Still Not Using Video? Scroll Down to Avoid Further Marketing Shame

Posted on February 4, 2015 by Marian Hughes

Topics: Social Media, Video

Video is predicted to be one of the hot trends of 2015, and only one month into the new year, this forecast is playing out through a flurry of new product developments, which are making it easier and easier to tell stories visually.

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Unwrapping a Beautiful Holiday Media Placement

Posted on December 12, 2014 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations

Image Credit: Created using Canva; It’s that time of year. Everywhere you turn, a different media outlet is featuring a story on great gifts for the holidays. Whether they be stocking stuffer ideas, gifts under $50, or gifts ...

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Sixty Seconds For Social: Time-Lapse Made Easy With Hyperlapse

Posted on October 23, 2014 by Marian Hughes

Topics: Social FAQ, Social Media, Video

What do the White House, Oreo and the Cleveland Browns all have in common? Incorporating Hyperlapse, a new standalone iPhone and iPad app (sorry Droid users) that creates smooth, time-lapse videos, into their social media strategy. Without any real ...

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Summer Lovin’: Our Favorite Marketing Campaigns of Summer 2014

Posted on September 2, 2014 by Marian Hughes

Topics: Thought Leadership, Branding, Content

As we touched on in our blog post last month on "Marketing Lessons Learned from the Ice Bucket Challenge," there is a time and place for everything. And summer is an ideal time for brands to embrace the spirit of the season and build relationships ...

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Lessons Learned from the ALS #IceBucketChallenge: The Social Campaign that Made Ice-Cold Super Hot

Posted on August 20, 2014 by Marian Hughes

Topics: Social Media, Thought Leadership

In addition to raising tremendous awareness and funds for ALS and adding a whole lot of silly fun to our last month of summer, there are some valuable lessons to be learned from this viral marketing hit. Here are a few to remember:

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Six Tips to Up Your Marketing Game This Summer

Posted on July 21, 2014 by Marian Hughes

Topics: Social Media, Content, Email Marketing

After living through the worldwide marketing blitz of the World Cup these past four weeks, many marketers are feeling more fired up than ever to add some sizzle to their summer marketing programs. But the reality is, those clever World Cup campaigns ...

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