Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Marian Hughes

Marian Hughes
Challenging the status quo. I love stepping back and analyzing a PR program to determine if there’s a better way to move our clients closer to their goals. I'm constantly scouting out innovative new approaches, tools and technology – anything that holds the potential to really deliver. And, when I discover one with merit, there's nothing more rewarding than getting up to speed, putting it into action and generating big results – that, to me, is hitting it out of the park!

Something to Punch Up Your Summer Reading: "Jab, Jab, Jab, RIGHT HOOK" by Gary Vaynerchuk

Posted on July 1, 2014 by Marian Hughes

Topics: Social Media, Thought Leadership

So what do boxing and managing a social media campaign have in common? According to Gary Vaynerchuk, the social media expert and owner of the well-known digital media agency VaynerMedia---a lot. In fact, it's the premise of his latest book Jab, Jab, ...

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Is the Press Release DOA or A-OK?

Posted on May 14, 2014 by Marian Hughes

Topics: Thought Leadership, Messaging and Positioning, Industry Analyst Relations

Headlines declaring the demise of the press release have been floating around the PR community for several years. They make a shocking headline to be sure, but the question remains: are these gross exaggerations or is there some truth to it?

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Hit Refresh: How to Extend the Life of Your Content

Posted on May 2, 2014 by Marian Hughes

Topics: Social Media, Content, Messaging and Positioning

Producing excellent content is no longer a nice-to-have - it's essential. But it's all too easy to get overwhelmed by the effort content requires. How can you feed the content beast without sacrificing on quality or frequency and make the most of ...

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