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Matt McCarthy

Matt McCarthy
What Motivates Me: Finding and telling a good story. Each client has one, you just need to work with them to find it.

The Art of the Phone Call

Posted on December 19, 2018 by Matt McCarthy
As communications consultants, we deliver value to clients in a variety of ways, but the most notable is the relationships we’ve built with the media.
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Public Relations for Blockchain (Beyond Bitcoin)

Posted on July 11, 2018 by Matt McCarthy
Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t.
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Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy
Let’s face it, pitching the media can be hard work.
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Course Correcting a Dead End Story Angle

Posted on November 2, 2017 by Matt McCarthy
Hey, it happens…
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The Six Core PR Skills That Provide Communications “Trunk Strength”

Posted on August 23, 2017 by Matt McCarthy
What do a public relations specialist and an agricultural grader have in common? Not much at all, according to an article recently published in the New York Times. The article describes which profession is the “opposite of your job” based on data ...
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