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Matt Moreno

Matt Moreno
What motivates me? Maximizing brand potential through informative and entertaining creative work.

Aerial view of a crowded baseball stadium during a baseball game

One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno

Topics: Social Media, Measurement and Analytics, Digital Advertising

Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...

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