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Sarah Mees

Sarah Mees

The Perfect Pitch in 5 GIFs

Posted on July 25, 2018 by Sarah Mees
The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass ...
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Are You Listening? The True Value of Broader Industry Listening

Posted on June 21, 2018 by Sarah Mees
When you hear communication pros talk about “listening,” do you really know what they are referring to?
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Boosting Your PR Program With Contributed Content

Posted on April 4, 2018 by Sarah Mees
It’s a common misconception that public relations = press release. But that’s simply not true. In fact, effective PR programs don’t even require lots of company news. Many different avenues for generating company awareness exist outside of the ...
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When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees
It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...
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Marketing Lessons from HubSpot’s INBOUND 2017

Posted on October 5, 2017 by Sarah Mees
It’s been a week since HubSpot’s annual INBOUND Conference, and we’re still reeling from all that we learned about the state of digital marketing in 2017. At the highest level, the way we search today has changed, the way search engines serve up ...
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5 Keys to a Successful Company Launch

Posted on August 30, 2017 by Sarah Mees
It only happens once, a new company launch, and there are many things to think about as you prepare. You’ve identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers ...
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