Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Stephanie Malkus

Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.

Frequently Asked Questions: Livestream on Social Media

Posted on April 8, 2020 by Stephanie Malkus

Topics: Digital Marketing, Social FAQ, Social Media

Recently, as the world has been told to #StayHome, live social broadcasts (on Facebook, YouTube, and even TikTok) have been taken to new levels and become a core fixture in this new normal. Social distancing gives these live broadcasts more ...

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Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus

Topics: Social Media, Content

With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...

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We Audited Our Social Media Accounts. It Was Awkward. But Here’s Why It's Important

Posted on December 12, 2019 by Stephanie Malkus

Topics: Social Media

If you’ve Googled “how to delete old tweets” recently, you’re not alone. As brands, celebrities, and athletes (also Milkshake Duck) can attest, old social media posts can come back to haunt you — big time.  The remedy? A little preparation, ...

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3 Reasons You Should Stop, Collaborate, and (Social) Listen

Posted on August 16, 2019 by Stephanie Malkus

Topics: Social Media, Social Listening and Trend Spotting, Conversation Marketing

How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...

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Time to Break Up With Snapchat?

Posted on February 14, 2019 by Stephanie Malkus

Topics: Social Media, Infographics

Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred ...

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Hear the Roar: B2B Lessons from the Cannes Lions 2018

Posted on June 28, 2018 by Stephanie Malkus

Topics: Events, Content, Social Listening and Trend Spotting

Last week the advertising powerhouses of the world gathered in the south of France to celebrate the best of the best in ads over the last year.

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