Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Stephanie Malkus

Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.

5 AP Style Updates You Need to Know

Posted on May 31, 2017 by Stephanie Malkus

Topics: Thought Leadership, Content

Looking for the latest on AP Style? Click here for our post on 2020 AP updates.   It’s that time of the year again. The days are getting longer, the flowers are in full bloom, and the newest version of the AP Stylebook is hitting the shelves of ...

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Google Analytics FAQs: Audience Overview

Posted on April 5, 2017 by Stephanie Malkus

Topics: Measurement and Analytics, Search Engine Marketing

When it comes to site traffic measurement, there are two undeniable truths:

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Trick or Tweet! Inspiration for your Halloween Social Media Strategy

Posted on October 28, 2016 by Stephanie Malkus

Topics: Social Media, Content

If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in ...

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Sixty Seconds for Social (Overtime): The Same Old (Instagram) Story?

Posted on August 12, 2016 by Stephanie Malkus

Topics: Social Media

Temporary photos, customizable with doodling features, that vanish after 24 hours. Sound familiar?  Instagram is trying to beat Snapchat at its own game with the introduction of Instagram Stories, a feature almost identical to Snapchat Stories. The ...

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Sixty Seconds for Social (Overtime): Twitter Tweaks

Posted on August 4, 2016 by Stephanie Malkus

Topics: Social FAQ, Social Media

There’s no doubt that social media can be an invaluable resource for promoting brands of all sizes, but with so many social networks and so little time, for some small and medium-sized businesses, it can be overwhelming figuring out where to spend ...

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Sixty Seconds for Social (Overtime): Behind the Wheel of Twitter Dashboard

Posted on July 14, 2016 by Stephanie Malkus

Topics: Social FAQ, Social Media, Measurement and Analytics

When you’re managing a company’s Twitter account, there’s a lot to consider and monitor, and things can become overwhelming faster than you can say “character count.” But fear not — Twitter has created Dashboard, a one-stop shop for all of a small ...

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