Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Stephanie Malkus

Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.

Sixty Seconds for Social: Mary Meeker’s Internet Trends - Through the Social Lens

Posted on June 3, 2016 by Stephanie Malkus

Topics: Social Media, Thought Leadership

Background Image Credit: http://www.kpcb.com/internet-trends Being in the know couldn’t possibly be any more critical in the world of social media, and thanks to the release of Mary Meeker’s 2016 annual Internet Trends Report on Wednesday, that’s ...

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Sixty Seconds for Social: Shining on Social at Industry Events

Posted on March 3, 2016 by Stephanie Malkus

Topics: Social FAQ, Social Media, Events

When it comes to showcasing your company’s thought leadership among industry peers, the value of social media at events cannot be overstated. Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they ...

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Sixty Seconds for Social: Social Resolutions

Posted on January 8, 2016 by Stephanie Malkus

Topics: Social Media, Measurement and Analytics, Graphics

With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to ...

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Social Media Week The Chicago Way (Part I)

Posted on December 4, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Events

When it comes to social media marketing, there are more than a few details to consider—target audiences, keywords, hashtags, influencers—the list goes on and on. But at its core, social media marketing is just what all of social media is, a ...

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Tier One’s Top 5 Social Media Myths Busted

Posted on October 8, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership

We’re all familiar with the power of myth. True or false, there are some oft-shared tales that have simply captured the fascination of many, and won’t let go. So, it’s no surprise that social media, whose influence grows daily, would come with a few ...

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Sixty Seconds for Social: Medium and the Borrowed Content Dilemma

Posted on August 5, 2015 by Stephanie Malkus

Topics: Social Media, Content

Last week, we wrote about the simple, yet useful nature of Medium. While there are valuable thought leadership and brand opportunities on this blogging platform, one still might question: Are there benefits to blogging on what is essentially ...

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