Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Stephanie Malkus

Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.

#GOOOAAALLL!!! Hashtag Lessons from the Women’s World Cup (#FIFAWWC)

Posted on July 19, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Events

Last year’s men’s World Cup in Brazil broke records on Facebook and Twitter, and had brands of all shapes and sizes clamoring for a piece of the conversation. This year it’s the women’s turn, and while the audience for the Women’s World Cup is ...

Read More

Sixty Seconds for Social: Summertime and the Livin’ is Social

Posted on July 8, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership

This summer has already provided plenty of social opportunities for brands, who like us, often take on a more playful spirit in the summer. We’re only a few weeks in, and many are already making a run for the social moment of the summer.

Read More

Finding Inspiration in the Changing Face of Storytelling

Posted on June 5, 2015 by Stephanie Malkus

Topics: Social Media, Content, Graphics

It’s not news that increasing numbers of people are turning to social media as a primary source for daily news. This week’s latest report from Pew confirmed this trend with stats on millennials and political news, finding that an astounding ...

Read More

Sixty Seconds for Social: The Podcast Renaissance

Posted on April 17, 2015 by Stephanie Malkus

Topics: Podcasts, Social FAQ, Social Media

Where the digital age has hurt many other news and data sources, it has given new birth to audio, which has experienced renewal and reinvention, making the most of new technology to deliver the podcast. What's behind its recent surge? That's a ...

Read More

Sixty Seconds for Social: Meerkat, Periscope, and the Race for Livestream Video

Posted on April 1, 2015 by Stephanie Malkus

Topics: Social FAQ, Social Media, Video

Livestreams are notoriously glitchy, ala every Apple event ever, as Denny's so perfectly mocked last September:

Read More

And the Oscar Goes to....These Real-Time Marketers

Posted on February 27, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Social Listening and Trend Spotting

Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The ...

Read More