Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Stephanie Malkus

Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.

Sixty Seconds for Social: The GIF that Keeps on Giving

Posted on February 20, 2015 by Stephanie Malkus

Topics: Social FAQ, Social Media, Graphics

This Sunday, many of us will tune into the Oscars to see the best films of the year honored for their greatness. It’s a wonderful reminder of the universal pull of the visual. But filmmakers aren’t the only ones receiving praise for moving pictures ...

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Getting Your Social to Sing: Lessons from the Grammy Awards

Posted on February 13, 2015 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Social Listening and Trend Spotting

The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported ...

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Sixty Seconds for Social: Keepin' It Real-Time Marketing

Posted on January 28, 2015 by Stephanie Malkus

Topics: Social FAQ, Social Media

The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season!

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Sixty Seconds for Social: New Year, New Twitter Features

Posted on January 15, 2015 by Stephanie Malkus

Topics: Social FAQ, Social Media, Social Listening and Trend Spotting

It's a new year, and change is at the forefront of everyone's thoughts. I've said it before and I'll say it again: change is nature, and the nature of social media is no exception.

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Social Media Mind Games: How “The Psychology of Sharing” Can Drive Social Influence

Posted on December 11, 2014 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Content

Image Credit: Created using Canva; https://www.canva.com/ Why do people share stuff online? It’s a big question deeply rooted in  psychology.  Recently, The New York Times tackled this question with its study: “The Psychology of Sharing: Why Do ...

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Sixty Seconds for Social: It’s Alive! Social Media Hacks to Bring New Life to “Dead” Content

Posted on October 28, 2014 by Stephanie Malkus

Topics: Social Media, Content

Is “dead” content haunting you? You know what I’m talking about. It’s that great piece of content you put out months ago, and after a great few weeks, it’s just sitting there lifeless on the Internet, waiting for a mad scientist (or marketer) to ...

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