Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Stephanie Malkus

Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.

Social Media Week Chicago 2014: Building Brand Advocacy

Posted on October 10, 2014 by Stephanie Malkus

Topics: Social Media, Thought Leadership, Events

Summarizing four days of nearly 140 events featuring the best and brightest in branded social media is quite a challenge. But if I had to, it comes down to one word: advocacy.

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Tier One Goes Back to the Future...FutureM: Part 1

Posted on September 19, 2014 by Stephanie Malkus

Topics: Thought Leadership, Events

Inspiring Action with Simon Sinek Colleen Irish kicked off Tier One's week at FutureM by attending a keynote by Simon Sinek. Here's Colleen's report:

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Sixty Seconds for Social: Taking the Next Step with Vine

Posted on September 18, 2014 by Stephanie Malkus

Topics: Social FAQ, Social Media, Video

In the world of digital video, Vine hasn't been the most favored social media tool. It's a little more complicated to use, and requires patience to create something truly spectacular...until now. Last month, Vine released a slew of new editing ...

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Sixty Seconds for Social: The World Is Your Canvas With Canva

Posted on August 15, 2014 by Stephanie Malkus

Topics: Social FAQ, Social Media, Graphics

Canva, a new, easy-to-use design site (and my new favorite thing) lets you easily design your own posters, invitations, cards, website graphics, infographics or even multiple-page presentations. Whether you're working on adding visuals to your blog ...

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Sixty Seconds for Social: Ask the Right Questions with Social Polls

Posted on August 8, 2014 by Stephanie Malkus

Topics: Social FAQ, Social Media

The rise of the online quiz has made it perfectly clear that the Internet loves a good multiple choice. But what if you want to learn more than just determining whether your audience's cats should run for president? What if you want to get a little ...

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Sixty Seconds for Social: LinkedIn Showcase Pages

Posted on April 16, 2014 by Stephanie Malkus

Topics: Social FAQ, Social Media, Content

The Basics Showcase Pages are an extension of a LinkedIn Company Page, meant to spotlight a product, service, business unit, or initiative with its own dedicated messages and audience segments.

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