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    Sue Parente

    Sue Parente
    What inspires me? Brave communicators who dare to put "right" before "safe."
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    Recent Posts

    Lessons From Levi’s on Fade-Resistant Relevance

    Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. Understand those pieces and making a compelling case for why your product or service works for them will read more >

    Rebranding? Make the Most of a Golden Opportunity

    How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the new brand had promised. It’s a crying shame when this happens because a golden opportunity to capture read more >

    When to Consider a Satellite Media Tour

    The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast professional and SMT producer Laura DeAngelis recently to get her take on some of these questions. read more >

    Celebrating American Business Women’s Day

    Posted September 22, 2017 By Sue Parente | Story, Accolades, news
    Think back to a time when you might have received a badge of some sort. Maybe it was a badge you earned as a Boy Scout or Girl Scout, as a community volunteer or for campaigning on behalf of a political candidate. Or perhaps you know someone who is a first-responder or member of law enforcement who carries a badge. In just about every case that read more >

    The Value PR Can Bring to the Boardroom

    It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its reputation? read more >

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