TOP Talk

Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...

How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the ...

The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...

Think back to a time when you might have received a badge of some sort. Maybe it was a badge you earned as a Boy Scout or Girl Scout, as a community volunteer or for campaigning on behalf of a political candidate. Or perhaps you know someone who is ...

It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...

In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...